{"id":3922,"date":"2025-07-03T16:20:49","date_gmt":"2025-07-03T14:20:49","guid":{"rendered":"https:\/\/ko2onbwuok.preview.infomaniak.website\/?p=3922"},"modified":"2026-08-18T16:19:54","modified_gmt":"2026-08-18T14:19:54","slug":"creation-de-site-web-les-7-erreurs-qui-ruinent-votre-visibilite-des-le-depart-et-comment-les-eviter","status":"publish","type":"post","link":"https:\/\/swapagency.ch\/en\/creation-de-site-web-les-7-erreurs-qui-ruinent-votre-visibilite-des-le-depart-et-comment-les-eviter\/","title":{"rendered":"Cr\u00e9ation de site web : 7 erreurs qui ruinent votre visibilit\u00e9 d\u00e8s le d\u00e9part (et comment les \u00e9viter)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3922\" class=\"elementor elementor-3922\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-wpr-sticky-section=\"yes\" data-wpr-position-type=\"sticky\" data-wpr-position-offset=\"0\" data-wpr-position-location=\"top\" data-wpr-sticky-devices=\"desktop_sticky\" data-wpr-custom-breakpoints=\"default\" data-wpr-active-breakpoints=\"mobile_sticky tablet_sticky desktop_sticky\" data-wpr-z-index=\"50\" data-wpr-sticky-hide=\"\" data-wpr-replace-header=\"\" data-wpr-animation-duration=\"\" data-wpr-sticky-type=\"sticky\" class=\"elementor-section elementor-top-section elementor-element elementor-element-511188ef wpr-sticky-section-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"511188ef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position_offset&quot;:0,&quot;position_offset_tablet&quot;:0,&quot;position_offset_mobile&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4ce188a4\" data-id=\"4ce188a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dc55458 elementor-widget__width-initial wpr-logo-position-center elementor-widget elementor-widget-wpr-logo\" data-id=\"6dc55458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/Untitled-design-74.png 1x, https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/Untitled-design-74.png 2x\">\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/Untitled-design-74.png\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/swapagency.ch\/en\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/swapagency.ch\/en\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-72fa3c33\" data-id=\"72fa3c33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bba2cb8 wpr-main-menu-align-center wpr-main-menu-align--tabletcenter wpr-main-menu-align--mobilecenter wpr-mobile-toggle-v2 elementor-widget__width-initial wpr-pointer-underline wpr-pointer-line-fx wpr-pointer-fx-fade wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-nav-menu-bp-tablet wpr-mobile-menu-display-dropdown wpr-mobile-menu-full-width wpr-sub-divider-yes elementor-widget elementor-widget-wpr-mega-menu\" data-id=\"1bba2cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-mega-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-mega-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\"><ul id=\"menu-1-1bba2cb8\" class=\"wpr-nav-menu wpr-mega-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2400\"><a href=\"https:\/\/swapagency.ch\/en\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Accueil<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2401\"><a href=\"https:\/\/swapagency.ch\/en\/equipe\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Equipe<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6145\"><a href=\"https:\/\/swapagency.ch\/en\/services-marketing-digital-communication\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Services<\/span><i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul  class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5492\"><a href=\"https:\/\/swapagency.ch\/en\/communitymanagement\/\" class=\"wpr-sub-menu-item\"><span>Community Management<\/span><\/a>\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6144\"><a href=\"https:\/\/swapagency.ch\/en\/optimisation-referencement-seo-geo\/\" class=\"wpr-sub-menu-item\"><span>Optimisation et r\u00e9f\u00e9rencement SEO GEO<\/span><\/a>\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6146\"><a href=\"https:\/\/swapagency.ch\/en\/developpement-maintenance-web\/\" class=\"wpr-sub-menu-item\"><span>D\u00e9veloppement &#038; maintenance web<\/span><\/a><\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3038\"><a href=\"https:\/\/swapagency.ch\/en\/projets\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Projets<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2642\"><a href=\"https:\/\/swapagency.ch\/en\/blog-swap-guru\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Blog<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2402\"><a href=\"https:\/\/swapagency.ch\/en\/contact\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Contact<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4761\"><a href=\"https:\/\/www.instagram.com\/swapagency.ch\/\" class=\"wpr-menu-item wpr-pointer-item\"><span><i class=\"fab fa-instagram\"><\/i><\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4762\"><a href=\"https:\/\/ch.linkedin.com\/company\/swapagency\" class=\"wpr-menu-item wpr-pointer-item\"><span><i class=\"fab fa-linkedin-in\"><\/i><\/span><\/a><\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><div class=\"wpr-mobile-mega-menu-wrap \" toggle-backface=\"\"><ul id=\"mobile-menu-2-1bba2cb8\" class=\"wpr-mobile-nav-menu wpr-mobile-mega-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2400\"><a href=\"https:\/\/swapagency.ch\/en\/\" class=\"wpr-mobile-menu-item\">Accueil<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2401\"><a href=\"https:\/\/swapagency.ch\/en\/equipe\/\" class=\"wpr-mobile-menu-item\">Equipe<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6145\"><a href=\"https:\/\/swapagency.ch\/en\/services-marketing-digital-communication\/\" class=\"wpr-mobile-menu-item\">Services<i class=\"wpr-mobile-sub-icon\"><\/i><\/a>\n<ul  class=\"sub-menu wpr-mobile-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5492\"><a href=\"https:\/\/swapagency.ch\/en\/communitymanagement\/\" class=\"wpr-mobile-sub-menu-item\">Community Management<\/a>\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6144\"><a href=\"https:\/\/swapagency.ch\/en\/optimisation-referencement-seo-geo\/\" class=\"wpr-mobile-sub-menu-item\">Optimisation et r\u00e9f\u00e9rencement SEO GEO<\/a>\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6146\"><a href=\"https:\/\/swapagency.ch\/en\/developpement-maintenance-web\/\" class=\"wpr-mobile-sub-menu-item\">D\u00e9veloppement &#038; maintenance web<\/a><\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3038\"><a href=\"https:\/\/swapagency.ch\/en\/projets\/\" class=\"wpr-mobile-menu-item\">Projets<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2642\"><a href=\"https:\/\/swapagency.ch\/en\/blog-swap-guru\/\" class=\"wpr-mobile-menu-item\">Blog<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2402\"><a href=\"https:\/\/swapagency.ch\/en\/contact\/\" class=\"wpr-mobile-menu-item\">Contact<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4761\"><a href=\"https:\/\/www.instagram.com\/swapagency.ch\/\" class=\"wpr-mobile-menu-item\"><i class=\"fab fa-instagram\"><\/i><\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4762\"><a href=\"https:\/\/ch.linkedin.com\/company\/swapagency\" class=\"wpr-mobile-menu-item\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/li>\n<\/ul><\/div><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-71198502 elementor-hidden-mobile\" data-id=\"71198502\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dee1cb5 wpr-button-icon-position-left wpr-button-icon-style-inline elementor-widget elementor-widget-wpr-button\" data-id=\"2dee1cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\n\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button wpr-button-effect wpr-button-none\" data-text=\"\" href=\"tel:0225523354\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text\">022 552 33 54<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-icon\"><svg class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c61707a elementor-section-height-min-height elementor-section-items-stretch elementor-section-full_width elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"2c61707a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1b75da7b\" data-id=\"1b75da7b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-138646e3 elementor-align-start elementor-widget__width-initial elementor-absolute elementor-hidden-phone elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"138646e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/swapagency.ch\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-67536992\" data-id=\"67536992\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f8d837f elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"5f8d837f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f8def6a elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tSWAP Guru\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39690a20 elementor-widget elementor-widget-heading\" data-id=\"39690a20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ation de site web : 7 erreurs qui ruinent votre visibilit\u00e9 d\u00e8s le d\u00e9part (et comment les \u00e9viter)  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5dc2d6cc\" data-id=\"5dc2d6cc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1711aa2e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1711aa2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1257dfec\" data-id=\"1257dfec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c350617 elementor-widget elementor-widget-spacer\" data-id=\"2c350617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ea86d elementor-widget elementor-widget-text-editor\" data-id=\"f7ea86d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span data-contrast=\"auto\">Un site visible, c\u2019est un site bien pens\u00e9 d\u00e8s le d\u00e9part<\/span><span style=\"font-size: 16px;\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">Cr\u00e9er un site web, ce n\u2019est pas simplement mettre en ligne une vitrine mais\u00a0<\/span><span style=\"font-size: 1rem;\">une \u00e9tape incontournable pour toute entreprise souhaitant gagner en visibilit\u00e9.<\/span><span style=\"font-size: 1rem;\">\u00a0C\u2019est b\u00e2tir un outil strat\u00e9gique qui vous permet d\u2019\u00eatre trouv\u00e9, compris et contact\u00e9.\u00a0<\/span><span style=\"font-size: 1rem;\" data-contrast=\"auto\">Mais attention : un site mal con\u00e7u d\u00e8s le d\u00e9part peut s\u00e9rieusement nuire \u00e0 votre pr\u00e9sence\u2026 et donc \u00e0 votre acquisition de clients.<\/span><span style=\"font-size: 1rem;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Nous vous accompagnons dans toutes les phases de cr\u00e9ation ou refonte de site web afin d&rsquo;\u00e9viter:<\/span><\/p><h2><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">1. N\u00e9gliger l\u2019audit SEO initial<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h2><p data-start=\"1217\" data-end=\"1484\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Cr\u00e9er un site sans analyser en amont vos besoins, votre audience et votre positionnement, c\u2019est un peu comme construire une maison sans plan. Avant m\u00eame de penser au design ou aux fonctionnalit\u00e9s, il faut prendre le temps de faire un audit :\u00a0<\/span><\/p><p data-start=\"1217\" data-end=\"1484\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">qui sont vos visiteurs cibles ? Quelles sont leurs attentes ? Quelles performances souhaitez vous atteindre ?\u00a0<\/span><\/p><p data-start=\"1217\" data-end=\"1484\"><span lang=\"FR-FR\" style=\"font-size: 1rem;\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Un audit permet aussi d\u2019identifier les contenus d\u00e9j\u00e0 existants \u00e0 conserver ou \u00e0 optimiser, et de poser les bases d\u2019une strat\u00e9gie claire. C\u2019est une \u00e9tape trop souvent n\u00e9glig\u00e9e\u2026 et pourtant indispensable.<\/span><span style=\"font-size: 1rem;\">\u00a0<\/span><\/p><p><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><strong>Notre conseil<\/strong> : <\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">commencez toujours par un audit de vos objectifs, de votre audience et des performances SEO actuelles.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><h2><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">2. Choisir un design esth\u00e9tique mais non optimis\u00e9<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h2><p data-start=\"1836\" data-end=\"2041\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Un design soign\u00e9 attire l\u2019\u0153il, mais s\u2019il nuit \u00e0 la lisibilit\u00e9 ou freine la navigation, il devient contre-productif.\u00a0<\/span><span lang=\"FR-FR\" style=\"font-size: 1rem;\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Trop d\u2019animations, des contrastes mal choisis ou des appels \u00e0 l\u2019action peu visibles peuvent cr\u00e9er de la confusion. Un bon design n\u2019est pas seulement esth\u00e9tique : il doit guider l\u2019utilisateur de mani\u00e8re fluide, avec des \u00e9l\u00e9ments bien hi\u00e9rarchis\u00e9s.\u00a0<\/span><span lang=\"FR-FR\" style=\"font-size: 1rem;\" xml:lang=\"FR-FR\" data-contrast=\"auto\">C\u2019est la coh\u00e9rence entre style et ergonomie qui garantit une exp\u00e9rience r\u00e9ussie.<\/span><span style=\"font-size: 1rem;\">\u00a0<\/span><\/p><p data-start=\"1836\" data-end=\"2041\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><strong>Notre conseil<\/strong> : <\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">privil\u00e9giez un design \u00e9pur\u00e9, responsive et fluide, avec des \u00e9l\u00e9ments pens\u00e9s pour guider le visiteur vers vos objectifs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p data-start=\"1836\" data-end=\"2041\"><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><h2><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">3. Mal structurer l\u2019arborescence du site<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h2><p><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">La structure d\u2019un site web est la colonne vert\u00e9brale de votre visibilit\u00e9 et de votre navigation.<\/span><span style=\"font-size: 1rem;\">Si l\u2019internaute met plus de trois clics \u00e0 trouver une information, il risque de quitter votre site\u2026 et Google aura du mal \u00e0 en comprendre la logique.<\/span><\/p><p><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Une arborescence claire, pens\u00e9e d\u00e8s la conception, facilite l\u2019indexation des pages et am\u00e9liore l\u2019exp\u00e9rience utilisateur. Chaque contenu cl\u00e9 doit \u00eatre facilement accessible depuis le menu ou la page d\u2019accueil.<\/span>\u00a0<\/p><p><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><strong>Notre conseil<\/strong> :<\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"> limitez la profondeur de navigation \u00e0 3 clics maximum, avec une hi\u00e9rarchie logique dans les menus.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><h2><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">4. Oublier les fondamentaux SEO d\u00e8s la conception<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h2><p><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Il est courant de voir des sites flambant neufs\u2026 mais introuvables sur Google. Le probl\u00e8me ? Les bases du SEO sont souvent ignor\u00e9es : titres non optimis\u00e9s, absence de m\u00e9ta descriptions, balises H1 mal utilis\u00e9es.<\/span><\/p><p><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"> Un site bien r\u00e9f\u00e9renc\u00e9 commence d\u00e8s la structure HTML. En travaillant chaque page autour d\u2019un mot-cl\u00e9 principal et en appliquant les bonnes pratiques on-page, vous posez les fondations d\u2019une visibilit\u00e9 durable.<\/span><\/p><p><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><strong>Notre conseil<\/strong> <\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">: chaque page doit cibler un mot-cl\u00e9 pr\u00e9cis et respecter les r\u00e8gles d\u2019optimisation on-page (balises, m\u00e9ta, hi\u00e9rarchisation).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><h2><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">5. Ne pas penser au mobile first<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h2><p data-start=\"3327\" data-end=\"3529\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Aujourd\u2019hui, la majorit\u00e9 des visiteurs consultent un site depuis leur smartphone. Pourtant, de nombreux sites restent con\u00e7us pour l\u2019affichage sur ordinateur, au d\u00e9triment de l\u2019ergonomie mobile. <\/span><\/p><p data-start=\"3327\" data-end=\"3529\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Un site non responsif entra\u00eene des taux de rebond \u00e9lev\u00e9s et une perte de cr\u00e9dibilit\u00e9. Il est donc essentiel d\u2019adopter une logique \u201cmobile first\u201d d\u00e8s la maquette, et de tester r\u00e9guli\u00e8rement l\u2019affichage sur diff\u00e9rents formats d\u2019\u00e9cran.<\/span>\u00a0<\/p><p data-start=\"3327\" data-end=\"3529\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><strong>Notre conseil<\/strong> : <\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">concevez votre site en pensant d\u2019abord \u00e0 l\u2019usage mobile, et testez son affichage sur diff\u00e9rents appareils avant le lancement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p data-start=\"3327\" data-end=\"3529\"><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><h2><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">6. Publier un site sans strat\u00e9gie de contenu<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h2><p data-start=\"3921\" data-end=\"4166\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Avoir un site, c\u2019est bien. Mais sans contenu, il devient vite invisible. Le r\u00e9f\u00e9rencement repose en grande partie sur la pertinence et la fra\u00eecheur des contenus propos\u00e9s : articles de blog, cas clients, guides pratiques\u2026 <\/span><\/p><p data-start=\"3921\" data-end=\"4166\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Publier r\u00e9guli\u00e8rement permet non seulement d\u2019am\u00e9liorer votre positionnement, mais aussi de valoriser votre expertise aupr\u00e8s des visiteurs. Un site vivant attire plus, convainc mieux, et convertit davantage.<\/span>\u00a0<\/p><p data-start=\"3921\" data-end=\"4166\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><strong>Notre conseil<\/strong> : <\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">d\u00e9finissez un calendrier \u00e9ditorial d\u00e8s le lancement, avec des contenus pens\u00e9s pour vos cibles et optimis\u00e9s pour le SEO.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p data-start=\"3921\" data-end=\"4166\"><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><h2><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">7. N\u00e9gliger la vitesse de chargement<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span> <\/span><\/h2><p data-start=\"4479\" data-end=\"4729\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">La rapidit\u00e9 d\u2019un site web est un crit\u00e8re d\u00e9terminant, aussi bien pour Google que pour les utilisateurs. Si une page met plus de 3 secondes \u00e0 s\u2019afficher, l\u2019internaute passe \u00e0 autre chose. <\/span><\/p><p data-start=\"4479\" data-end=\"4729\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">La performance technique ne doit donc pas \u00eatre n\u00e9glig\u00e9e : optimisation des images, r\u00e9duction du code inutile, mise en cache\u2026 Chaque seconde gagn\u00e9e am\u00e9liore l\u2019exp\u00e9rience, r\u00e9duit le taux de rebond et renforce la cr\u00e9dibilit\u00e9 de votre site.<\/span>\u00a0<\/p><p data-start=\"4479\" data-end=\"4729\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><strong>Notre conseil<\/strong> : <\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">compressez vos images, limitez les extensions inutiles et activez la mise en cache d\u00e8s la mise en ligne.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p data-start=\"5077\" data-end=\"5176\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">\ud83d\udce9 Un projet de site ? Parlons-en<\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Accueil Equipe Services Projets Blog Contact Accueil Equipe Services Projets Blog Contact 022 552 33 54 &nbsp; Cr\u00e9ation de site web : 7 erreurs qui ruinent votre visibilit\u00e9 d\u00e8s le d\u00e9part (et comment les \u00e9viter) Un site visible, c\u2019est un site bien pens\u00e9 d\u00e8s le d\u00e9part Cr\u00e9er un site web, ce n\u2019est pas simplement mettre en ligne une vitrine mais\u00a0une \u00e9tape incontournable pour toute entreprise souhaitant gagner en visibilit\u00e9.\u00a0C\u2019est b\u00e2tir un outil strat\u00e9gique qui vous permet d\u2019\u00eatre trouv\u00e9, compris et contact\u00e9.\u00a0Mais attention : un site mal con\u00e7u d\u00e8s le d\u00e9part peut s\u00e9rieusement nuire \u00e0 votre pr\u00e9sence\u2026 et donc \u00e0 votre acquisition de clients. Nous vous accompagnons dans toutes les phases de cr\u00e9ation ou refonte de site web afin d&rsquo;\u00e9viter: 1. N\u00e9gliger l\u2019audit SEO initial Cr\u00e9er un site sans analyser en amont vos besoins, votre audience et votre positionnement, c\u2019est un peu comme construire une maison sans plan. Avant m\u00eame de penser au design ou aux fonctionnalit\u00e9s, il faut prendre le temps de faire un audit : qui sont vos visiteurs cibles ? Quelles sont leurs attentes ? Quelles performances souhaitez vous atteindre ? Un audit permet aussi d\u2019identifier les contenus d\u00e9j\u00e0 existants \u00e0 conserver ou \u00e0 optimiser, et de poser les bases d\u2019une strat\u00e9gie claire. C\u2019est une \u00e9tape trop souvent n\u00e9glig\u00e9e\u2026 et pourtant indispensable. Notre conseil : commencez toujours par un audit de vos objectifs, de votre audience et des performances SEO actuelles. 2. Choisir un design esth\u00e9tique mais non optimis\u00e9 Un design soign\u00e9 attire l\u2019\u0153il, mais s\u2019il nuit \u00e0 la lisibilit\u00e9 ou freine la navigation, il devient contre-productif.\u00a0Trop d\u2019animations, des contrastes mal choisis ou des appels \u00e0 l\u2019action peu visibles peuvent cr\u00e9er de la confusion. Un bon design n\u2019est pas seulement esth\u00e9tique : il doit guider l\u2019utilisateur de mani\u00e8re fluide, avec des \u00e9l\u00e9ments bien hi\u00e9rarchis\u00e9s.\u00a0C\u2019est la coh\u00e9rence entre style et ergonomie qui garantit une exp\u00e9rience r\u00e9ussie. Notre conseil : privil\u00e9giez un design \u00e9pur\u00e9, responsive et fluide, avec des \u00e9l\u00e9ments pens\u00e9s pour guider le visiteur vers vos objectifs. 3. Mal structurer l\u2019arborescence du site La structure d\u2019un site web est la colonne vert\u00e9brale de votre visibilit\u00e9 et de votre navigation.Si l\u2019internaute met plus de trois clics \u00e0 trouver une information, il risque de quitter votre site\u2026 et Google aura du mal \u00e0 en comprendre la logique. Une arborescence claire, pens\u00e9e d\u00e8s la conception, facilite l\u2019indexation des pages et am\u00e9liore l\u2019exp\u00e9rience utilisateur. Chaque contenu cl\u00e9 doit \u00eatre facilement accessible depuis le menu ou la page d\u2019accueil. Notre conseil : limitez la profondeur de navigation \u00e0 3 clics maximum, avec une hi\u00e9rarchie logique dans les menus. 4. Oublier les fondamentaux SEO d\u00e8s la conception Il est courant de voir des sites flambant neufs\u2026 mais introuvables sur Google. Le probl\u00e8me ? Les bases du SEO sont souvent ignor\u00e9es : titres non optimis\u00e9s, absence de m\u00e9ta descriptions, balises H1 mal utilis\u00e9es. Un site bien r\u00e9f\u00e9renc\u00e9 commence d\u00e8s la structure HTML. En travaillant chaque page autour d\u2019un mot-cl\u00e9 principal et en appliquant les bonnes pratiques on-page, vous posez les fondations d\u2019une visibilit\u00e9 durable. Notre conseil : chaque page doit cibler un mot-cl\u00e9 pr\u00e9cis et respecter les r\u00e8gles d\u2019optimisation on-page (balises, m\u00e9ta, hi\u00e9rarchisation). 5. Ne pas penser au mobile first Aujourd\u2019hui, la majorit\u00e9 des visiteurs consultent un site depuis leur smartphone. Pourtant, de nombreux sites restent con\u00e7us pour l\u2019affichage sur ordinateur, au d\u00e9triment de l\u2019ergonomie mobile. Un site non responsif entra\u00eene des taux de rebond \u00e9lev\u00e9s et une perte de cr\u00e9dibilit\u00e9. Il est donc essentiel d\u2019adopter une logique \u201cmobile first\u201d d\u00e8s la maquette, et de tester r\u00e9guli\u00e8rement l\u2019affichage sur diff\u00e9rents formats d\u2019\u00e9cran. Notre conseil : concevez votre site en pensant d\u2019abord \u00e0 l\u2019usage mobile, et testez son affichage sur diff\u00e9rents appareils avant le lancement. 6. Publier un site sans strat\u00e9gie de contenu Avoir un site, c\u2019est bien. Mais sans contenu, il devient vite invisible. Le r\u00e9f\u00e9rencement repose en grande partie sur la pertinence et la fra\u00eecheur des contenus propos\u00e9s : articles de blog, cas clients, guides pratiques\u2026 Publier r\u00e9guli\u00e8rement permet non seulement d\u2019am\u00e9liorer votre positionnement, mais aussi de valoriser votre expertise aupr\u00e8s des visiteurs. Un site vivant attire plus, convainc mieux, et convertit davantage. Notre conseil : d\u00e9finissez un calendrier \u00e9ditorial d\u00e8s le lancement, avec des contenus pens\u00e9s pour vos cibles et optimis\u00e9s pour le SEO. 7. N\u00e9gliger la vitesse de chargement La rapidit\u00e9 d\u2019un site web est un crit\u00e8re d\u00e9terminant, aussi bien pour Google que pour les utilisateurs. Si une page met plus de 3 secondes \u00e0 s\u2019afficher, l\u2019internaute passe \u00e0 autre chose. La performance technique ne doit donc pas \u00eatre n\u00e9glig\u00e9e : optimisation des images, r\u00e9duction du code inutile, mise en cache\u2026 Chaque seconde gagn\u00e9e am\u00e9liore l\u2019exp\u00e9rience, r\u00e9duit le taux de rebond et renforce la cr\u00e9dibilit\u00e9 de votre site. Notre conseil : compressez vos images, limitez les extensions inutiles et activez la mise en cache d\u00e8s la mise en ligne. \ud83d\udce9 Un projet de site ? Parlons-en.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[33,30],"tags":[37,35,38,34,36],"class_list":["post-3922","post","type-post","status-publish","format-standard","hentry","category-recommande","category-seo","tag-obstacles-frequents","tag-optimisation","tag-pieges-a-eviter","tag-seo","tag-tendances-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Les obstacles fr\u00e9quents \u00e0 \u00e9viter pour pr\u00e9server votre visibilit\u00e9, votre r\u00e9f\u00e9rencement, plaire \u00e0 Google, et augmentez vos chances de g\u00e9n\u00e9rer des clients.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"SWAP Guru\"\/>\n\t<link 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