{"id":3739,"date":"2025-05-26T12:49:46","date_gmt":"2025-05-26T10:49:46","guid":{"rendered":"https:\/\/ko2onbwuok.preview.infomaniak.website\/?p=3739"},"modified":"2026-08-18T14:56:34","modified_gmt":"2026-08-18T12:56:34","slug":"refonte-6-etapes-cles-pour-pas-perdre-en-referencement","status":"publish","type":"post","link":"https:\/\/swapagency.ch\/en\/refonte-6-etapes-cles-pour-pas-perdre-en-referencement\/","title":{"rendered":"Refonte de site web : les 6 \u00e9tapes cl\u00e9s pour ne pas perdre en r\u00e9f\u00e9rencement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3739\" class=\"elementor elementor-3739\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3eb87109 elementor-section-height-min-height elementor-section-items-stretch elementor-section-full_width elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"3eb87109\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column 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href=\"https:\/\/www.linkedin.com\/company\/swapagency\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/swapagency.ch\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6c9f600e\" data-id=\"6c9f600e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f6b20fa elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"5f6b20fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1bb5650 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tSWAP Guru\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a1e8b9 elementor-widget elementor-widget-heading\" data-id=\"9a1e8b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Refonte de site web : les 6 \u00e9tapes cl\u00e9s pour ne pas perdre en r\u00e9f\u00e9rencement <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2b59a8c\" data-id=\"2b59a8c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a59e96c elementor-widget elementor-widget-spacer\" data-id=\"a59e96c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24618f14 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"24618f14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24421bfc\" data-id=\"24421bfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7381c81b elementor-widget elementor-widget-spacer\" data-id=\"7381c81b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d18a19 elementor-widget elementor-widget-text-editor\" data-id=\"54d18a19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-family: Karla, sans-serif; color: rgb(51, 51, 51);\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span>Une<\/span><span> refonte de site r\u00e9ussie, c\u2019est d\u2019abord une refonte strat\u00e9gique<\/span><span>.<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/h2><p data-start=\"607\" data-end=\"912\">Refondre un site web est souvent une \u00e9tape strat\u00e9gique pour une entreprise : am\u00e9liorer l\u2019image de marque, offrir une meilleure exp\u00e9rience utilisateur, int\u00e9grer de nouvelles fonctionnalit\u00e9s\u2026 Cependant, si la refonte n\u2019est pas bien pr\u00e9par\u00e9e, elle peut aussi entra\u00eener une perte de visibilit\u00e9 sur Google,&nbsp;<span style=\"font-size: 1rem;\">acquisition de trafic et donc votre performance commerciale&nbsp; qui en p\u00e2tit.<\/span><\/p>\n<h2><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span>1. R\u00e9aliser un audit SEO avant de commencer<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/h2>\n<p data-start=\"1217\" data-end=\"1484\">Avant de modifier quoi que ce soit, il est essentiel d\u2019analyser les performances actuelles de votre site. Par exemple, quelles pages g\u00e9n\u00e8rent le plus de trafic ? Quelles expressions-cl\u00e9s vous positionnent en premi\u00e8re page ? Quels contenus g\u00e9n\u00e8rent des backlinks ?<\/p>\n<p data-start=\"1486\" data-end=\"1646\">Un audit SEO permet de <strong data-start=\"1509\" data-end=\"1540\">pr\u00e9server ce qui fonctionne<\/strong> et d\u2019identifier les points d\u2019am\u00e9lioration. En d\u2019autres termes, c\u2019est la base d\u2019une refonte ma\u00eetris\u00e9e.<\/p>\n<p data-start=\"1648\" data-end=\"1758\"><strong data-start=\"1648\" data-end=\"1665\">Notre conseil<\/strong> : utilisez des outils comme Google Search Console ou SEMrush pour extraire les donn\u00e9es cl\u00e9s.<\/p>\n<h2><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span>2. Conserver la structure des URLs (ou bien rediriger proprement)<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/h2>\n<p data-start=\"1836\" data-end=\"2041\">C\u2019est l\u2019un des pi\u00e8ges les plus fr\u00e9quents : modifier les URLs sans mettre en place de redirections. Cons\u00e9quence directe : Google ne retrouve plus vos anciennes pages, et vous perdez leur positionnement.<\/p>\n<p data-start=\"2043\" data-end=\"2220\">Si, toutefois, vous devez changer certaines URLs, veillez \u00e0 mettre en place des redirections 301 pour signaler le changement \u00e0 Google et ne pas perdre le \u00ab\u00a0jus SEO\u00a0\u00bb accumul\u00e9.<\/p>\n<p data-start=\"2222\" data-end=\"2279\"><strong data-start=\"2222\" data-end=\"2235\">\u00c0 retenir<\/strong> : une URL bien index\u00e9e = un actif pr\u00e9cieux.<\/p>\n<h2>3. Optimisation pour la Recherche Vocale<\/h2>\n<p><span data-contrast=\"auto\">Un site plus lent, moins ergonomique ou mal adapt\u00e9 au mobile peut avoir un <\/span><span data-contrast=\"auto\">impact direct sur votre positionnement. Depuis 2021, Google int\u00e8gre l\u2019exp\u00e9rience util<\/span><span data-contrast=\"auto\">isateur (Core Web Vitals) dans ses crit\u00e8res de classement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Lors de la refonte, assurez-vous que votre site :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Se charge rapidement (moins de 2,5 s)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">S\u2019affiche parfaitement sur mobile<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Propose une navigation claire et intuitive<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Astuce SWAP Guru<\/span><\/b><span data-contrast=\"auto\">&nbsp;: compressez vos images, limitez les scripts inutiles, et testez votre site sur PageSpeed Insights.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<h2><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span>4. Travailler chaque page avec une logique SEO<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/h2>\n<p><span data-contrast=\"auto\">Chaque page doit avoir :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Un titre unique (balise title)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Une m\u00e9ta-description attractive<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Des balises H1\/H2 structur\u00e9es<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Un contenu optimis\u00e9 avec des mots-cl\u00e9s cibl\u00e9s<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Ainsi, La refonte est l\u2019occasion de<\/span><span data-contrast=\"auto\"> repenser vos contenus : s<\/span><span data-contrast=\"auto\">tructurez-les pour le SEO, enrichissez-les s\u00e9mantiquement, et orientez-les vers les besoins concrets de vos visiteurs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n<h2><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span>5. Tester avant de mettre en ligne<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/h2>\n<p data-start=\"3327\" data-end=\"3529\">Avant la mise en ligne, testez votre site dans un environnement de pr\u00e9production. Cela permet notamment d\u2019identifier les bugs, les liens cass\u00e9s, les erreurs de redirection ou les contenus manquants.<\/p>\n<p data-start=\"3531\" data-end=\"3565\">C\u2019est aussi le moment de valider :<\/p>\n<ul data-start=\"3566\" data-end=\"3671\">\n<li data-start=\"3566\" data-end=\"3588\">\n<p data-start=\"3568\" data-end=\"3588\">le bon balisage SEO,<\/p>\n<\/li>\n<li data-start=\"3589\" data-end=\"3626\">\n<p data-start=\"3591\" data-end=\"3626\">la pr\u00e9sence du fichier sitemap.xml,<\/p>\n<\/li>\n<li data-start=\"3627\" data-end=\"3671\">\n<p data-start=\"3629\" data-end=\"3671\">et la configuration du fichier robots.txt.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3673\" data-end=\"3698\"><strong data-start=\"3673\" data-end=\"3696\">Checklist technique<\/strong> :<\/p>\n<ul data-start=\"3699\" data-end=\"3874\">\n<li data-start=\"3699\" data-end=\"3736\">\n<p data-start=\"3701\" data-end=\"3736\">Les balises SEO sont bien int\u00e9gr\u00e9es<\/p>\n<\/li>\n<li data-start=\"3737\" data-end=\"3773\">\n<p data-start=\"3739\" data-end=\"3773\">Le code est propre (HTML, CSS, JS)<\/p>\n<\/li>\n<li data-start=\"3774\" data-end=\"3804\">\n<p data-start=\"3776\" data-end=\"3804\">Le site est s\u00e9curis\u00e9 (HTTPS)<\/p>\n<\/li>\n<li data-start=\"3805\" data-end=\"3874\">\n<p data-start=\"3807\" data-end=\"3874\">Les donn\u00e9es de suivi sont bien install\u00e9es (GA4, <a href=\"https:\/\/tagmanager.google.com\/#\/home\">Google Tag Manager<\/a>)<\/p>\n<\/li>\n<\/ul>\n<h2><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span>6. Suivre l\u2019\u00e9volution post-refonte<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/h2>\n<p data-start=\"3921\" data-end=\"4166\">Une fois le nouveau site en ligne, il est essentiel de surveiller de pr\u00e8s vos indicateurs de trafic. Utilisez <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> pour v\u00e9rifier que vos pages sont bien index\u00e9es et que vous ne perdez pas de positions sur les mots-cl\u00e9s cl\u00e9s.<\/p>\n<p data-start=\"4168\" data-end=\"4351\">Un l\u00e9ger fl\u00e9chissement est normal les premi\u00e8res semaines. En revanche, une chute brutale doit alerter : cela signifie probablement une erreur de redirection ou d\u2019optimisation.<\/p>\n<p data-start=\"4353\" data-end=\"4453\"><strong data-start=\"4353\" data-end=\"4370\">Notre conseil<\/strong> : gardez un \u0153il sur les performances SEO pendant au moins 2 mois apr\u00e8s la refonte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Refonte de site web : les 6 \u00e9tapes cl\u00e9s pour ne pas perdre en r\u00e9f\u00e9rencement Une refonte de site r\u00e9ussie, c\u2019est d\u2019abord une refonte strat\u00e9gique.&nbsp; Refondre un site web est souvent une \u00e9tape strat\u00e9gique pour une entreprise : am\u00e9liorer l\u2019image de marque, offrir une meilleure exp\u00e9rience utilisateur, int\u00e9grer de nouvelles fonctionnalit\u00e9s\u2026 Cependant, si la refonte n\u2019est pas bien pr\u00e9par\u00e9e, elle peut aussi entra\u00eener une perte de visibilit\u00e9 sur Google,&nbsp;acquisition de trafic et donc votre performance commerciale&nbsp; qui en p\u00e2tit. 1. R\u00e9aliser un audit SEO avant de commencer&nbsp; Avant de modifier quoi que ce soit, il est essentiel d\u2019analyser les performances actuelles de votre site. Par exemple, quelles pages g\u00e9n\u00e8rent le plus de trafic ? Quelles expressions-cl\u00e9s vous positionnent en premi\u00e8re page ? Quels contenus g\u00e9n\u00e8rent des backlinks ? Un audit SEO permet de pr\u00e9server ce qui fonctionne et d\u2019identifier les points d\u2019am\u00e9lioration. En d\u2019autres termes, c\u2019est la base d\u2019une refonte ma\u00eetris\u00e9e. Notre conseil : utilisez des outils comme Google Search Console ou SEMrush pour extraire les donn\u00e9es cl\u00e9s. 2. Conserver la structure des URLs (ou bien rediriger proprement)&nbsp; C\u2019est l\u2019un des pi\u00e8ges les plus fr\u00e9quents : modifier les URLs sans mettre en place de redirections. Cons\u00e9quence directe : Google ne retrouve plus vos anciennes pages, et vous perdez leur positionnement. Si, toutefois, vous devez changer certaines URLs, veillez \u00e0 mettre en place des redirections 301 pour signaler le changement \u00e0 Google et ne pas perdre le \u00ab\u00a0jus SEO\u00a0\u00bb accumul\u00e9. \u00c0 retenir : une URL bien index\u00e9e = un actif pr\u00e9cieux. 3. Optimisation pour la Recherche Vocale Un site plus lent, moins ergonomique ou mal adapt\u00e9 au mobile peut avoir un impact direct sur votre positionnement. Depuis 2021, Google int\u00e8gre l\u2019exp\u00e9rience utilisateur (Core Web Vitals) dans ses crit\u00e8res de classement.&nbsp; Lors de la refonte, assurez-vous que votre site :&nbsp; Se charge rapidement (moins de 2,5 s)&nbsp; S\u2019affiche parfaitement sur mobile&nbsp; Propose une navigation claire et intuitive&nbsp; Astuce SWAP Guru&nbsp;: compressez vos images, limitez les scripts inutiles, et testez votre site sur PageSpeed Insights.&nbsp; 4. Travailler chaque page avec une logique SEO&nbsp; Chaque page doit avoir :&nbsp; Un titre unique (balise title)&nbsp; Une m\u00e9ta-description attractive&nbsp; Des balises H1\/H2 structur\u00e9es&nbsp; Un contenu optimis\u00e9 avec des mots-cl\u00e9s cibl\u00e9s&nbsp; Ainsi, La refonte est l\u2019occasion de repenser vos contenus : structurez-les pour le SEO, enrichissez-les s\u00e9mantiquement, et orientez-les vers les besoins concrets de vos visiteurs.&nbsp; 5. Tester avant de mettre en ligne&nbsp; Avant la mise en ligne, testez votre site dans un environnement de pr\u00e9production. Cela permet notamment d\u2019identifier les bugs, les liens cass\u00e9s, les erreurs de redirection ou les contenus manquants. C\u2019est aussi le moment de valider : le bon balisage SEO, la pr\u00e9sence du fichier sitemap.xml, et la configuration du fichier robots.txt. Checklist technique : Les balises SEO sont bien int\u00e9gr\u00e9es Le code est propre (HTML, CSS, JS) Le site est s\u00e9curis\u00e9 (HTTPS) Les donn\u00e9es de suivi sont bien install\u00e9es (GA4, Google Tag Manager) 6. Suivre l\u2019\u00e9volution post-refonte&nbsp; Une fois le nouveau site en ligne, il est essentiel de surveiller de pr\u00e8s vos indicateurs de trafic. Utilisez Google Search Console pour v\u00e9rifier que vos pages sont bien index\u00e9es et que vous ne perdez pas de positions sur les mots-cl\u00e9s cl\u00e9s. Un l\u00e9ger fl\u00e9chissement est normal les premi\u00e8res semaines. En revanche, une chute brutale doit alerter : cela signifie probablement une erreur de redirection ou d\u2019optimisation. Notre conseil : gardez un \u0153il sur les performances SEO pendant au moins 2 mois apr\u00e8s la refonte.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3739","post","type-post","status-publish","format-standard","hentry","category-communication"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Refonte de site web ? 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