{"id":5898,"date":"2026-09-02T13:40:46","date_gmt":"2026-09-02T11:40:46","guid":{"rendered":"https:\/\/swapagency.ch\/?page_id=5898"},"modified":"2026-09-04T17:08:11","modified_gmt":"2026-09-04T15:08:11","slug":"optimisation-referencement-seo-geo","status":"publish","type":"page","link":"https:\/\/swapagency.ch\/en\/optimisation-referencement-seo-geo\/","title":{"rendered":"Optimisation et r\u00e9f\u00e9rencement SEO GEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5898\" class=\"elementor elementor-5898\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-wpr-sticky-section=\"yes\" data-wpr-position-type=\"sticky\" data-wpr-position-offset=\"0\" data-wpr-position-location=\"top\" data-wpr-sticky-devices=\"desktop_sticky\" data-wpr-custom-breakpoints=\"default\" data-wpr-active-breakpoints=\"mobile_sticky tablet_sticky desktop_sticky\" data-wpr-z-index=\"50\" data-wpr-sticky-hide=\"\" data-wpr-replace-header=\"\" data-wpr-animation-duration=\"\" data-wpr-sticky-type=\"sticky\" class=\"elementor-section elementor-top-section elementor-element elementor-element-24082fff wpr-sticky-section-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"24082fff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position_offset&quot;:0,&quot;position_offset_tablet&quot;:0,&quot;position_offset_mobile&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-38e3550e\" data-id=\"38e3550e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f18eabb wpr-logo-position-center elementor-widget elementor-widget-wpr-logo\" data-id=\"3f18eabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/Untitled-design-74.png 1x, https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/Untitled-design-74.png 2x\">\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/Untitled-design-74.png\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/swapagency.ch\/en\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/swapagency.ch\/en\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-24fd075f\" data-id=\"24fd075f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16fd5a64 wpr-main-menu-align-center wpr-main-menu-align--tabletcenter wpr-main-menu-align--mobilecenter wpr-mobile-toggle-v2 wpr-pointer-underline wpr-pointer-line-fx wpr-pointer-fx-fade wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-nav-menu-bp-tablet wpr-mobile-menu-display-dropdown wpr-mobile-menu-full-width wpr-sub-divider-yes elementor-widget elementor-widget-wpr-mega-menu\" data-id=\"16fd5a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-mega-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-mega-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\"><ul id=\"menu-1-16fd5a64\" class=\"wpr-nav-menu wpr-mega-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2400\"><a href=\"https:\/\/swapagency.ch\/en\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Accueil<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2401\"><a href=\"https:\/\/swapagency.ch\/en\/equipe\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Equipe<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6145\"><a href=\"https:\/\/swapagency.ch\/en\/services-marketing-digital-communication\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Services<\/span><i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul  class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5492\"><a href=\"https:\/\/swapagency.ch\/en\/communitymanagement\/\" class=\"wpr-sub-menu-item\"><span>Community Management<\/span><\/a>\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6144\"><a href=\"https:\/\/swapagency.ch\/en\/optimisation-referencement-seo-geo\/\" class=\"wpr-sub-menu-item\"><span>Optimisation et r\u00e9f\u00e9rencement SEO GEO<\/span><\/a>\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6146\"><a href=\"https:\/\/swapagency.ch\/en\/developpement-maintenance-web\/\" class=\"wpr-sub-menu-item\"><span>D\u00e9veloppement &#038; maintenance web<\/span><\/a><\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3038\"><a href=\"https:\/\/swapagency.ch\/en\/projets\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Projets<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2642\"><a href=\"https:\/\/swapagency.ch\/en\/blog-swap-guru\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Blog<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2402\"><a href=\"https:\/\/swapagency.ch\/en\/contact\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Contact<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4761\"><a href=\"https:\/\/www.instagram.com\/swapagency.ch\/\" class=\"wpr-menu-item wpr-pointer-item\"><span><i class=\"fab fa-instagram\"><\/i><\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4762\"><a href=\"https:\/\/ch.linkedin.com\/company\/swapagency\" class=\"wpr-menu-item wpr-pointer-item\"><span><i class=\"fab fa-linkedin-in\"><\/i><\/span><\/a><\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><div class=\"wpr-mobile-mega-menu-wrap \" toggle-backface=\"\"><ul id=\"mobile-menu-2-16fd5a64\" class=\"wpr-mobile-nav-menu wpr-mobile-mega-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2400\"><a href=\"https:\/\/swapagency.ch\/en\/\" class=\"wpr-mobile-menu-item\">Accueil<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2401\"><a href=\"https:\/\/swapagency.ch\/en\/equipe\/\" class=\"wpr-mobile-menu-item\">Equipe<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6145\"><a href=\"https:\/\/swapagency.ch\/en\/services-marketing-digital-communication\/\" class=\"wpr-mobile-menu-item\">Services<i class=\"wpr-mobile-sub-icon\"><\/i><\/a>\n<ul  class=\"sub-menu wpr-mobile-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5492\"><a href=\"https:\/\/swapagency.ch\/en\/communitymanagement\/\" class=\"wpr-mobile-sub-menu-item\">Community Management<\/a>\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6144\"><a href=\"https:\/\/swapagency.ch\/en\/optimisation-referencement-seo-geo\/\" class=\"wpr-mobile-sub-menu-item\">Optimisation et r\u00e9f\u00e9rencement SEO GEO<\/a>\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6146\"><a href=\"https:\/\/swapagency.ch\/en\/developpement-maintenance-web\/\" class=\"wpr-mobile-sub-menu-item\">D\u00e9veloppement &#038; maintenance web<\/a><\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3038\"><a href=\"https:\/\/swapagency.ch\/en\/projets\/\" class=\"wpr-mobile-menu-item\">Projets<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2642\"><a href=\"https:\/\/swapagency.ch\/en\/blog-swap-guru\/\" class=\"wpr-mobile-menu-item\">Blog<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2402\"><a href=\"https:\/\/swapagency.ch\/en\/contact\/\" class=\"wpr-mobile-menu-item\">Contact<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4761\"><a href=\"https:\/\/www.instagram.com\/swapagency.ch\/\" class=\"wpr-mobile-menu-item\"><i class=\"fab fa-instagram\"><\/i><\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4762\"><a href=\"https:\/\/ch.linkedin.com\/company\/swapagency\" class=\"wpr-mobile-menu-item\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/li>\n<\/ul><\/div><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-14a9ce2c elementor-hidden-mobile\" data-id=\"14a9ce2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d62781 wpr-button-icon-position-left wpr-button-icon-style-inline elementor-widget elementor-widget-wpr-button\" data-id=\"8d62781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\n\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button wpr-button-effect wpr-button-none\" data-text=\"\" href=\"tel:0225523354\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text\">022 552 33 54<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-icon\"><svg class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8227c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"a8227c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-059f347\" data-id=\"059f347\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ad484d elementor-widget elementor-widget-spacer\" data-id=\"3ad484d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c5487d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6c5487d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf8381e\" data-id=\"cf8381e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74f9a52 elementor-widget__width-auto animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"74f9a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Agence experte en optimisation, r\u00e9f\u00e9rencement SEO &amp; GEO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e1bff elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a0e1bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00catre visible, c\u2019est aussi \u00eatre compris <br>par les moteurs de recherches et les syst\u00e8mes d\u2019IA <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c86a5d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c86a5d4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b6bd4e\" data-id=\"6b6bd4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec49728 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ec49728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"778\" height=\"900\" src=\"https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/bot-2.png\" class=\"attachment-large size-large wp-image-5859\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cddf80b\" data-id=\"cddf80b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45b6da8 elementor-widget elementor-widget-text-editor\" data-id=\"45b6da8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Vos futurs <b>clients <\/b>utilisent toujours les moteurs de recherche classiques, mais leurs habitudes \u00e9voluent : les requ\u00eates deviennent plus pr\u00e9cises, plus conversationnelles et de plus en plus formul\u00e9es sous forme de questions. Les recherches vocales, les recherches locales et les nouvelles interfaces int\u00e9grant <strong>l\u2019intelligence <\/strong><\/span><span data-contrast=\"auto\"><strong>artificielle<\/strong> modifient \u00e9galement la mani\u00e8re dont les\u00a0utilisateurs d\u00e9couvrent une entreprise, un service ou un commerce.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ef92c elementor-widget elementor-widget-text-editor\" data-id=\"48ef92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2192\u00a0Crawl &amp; indexation\u00a0<\/p><p>\u2192\u00a0Architecture &amp; maillage interne<\/p><p>\u2192\u00a0Balisage &amp; donn\u00e9es structur\u00e9es<\/p><p>\u2192\u00a0S\u00e9mantique &amp; contenu\u00a0<\/p><p>\u2192 GEO &amp; visibilit\u00e9\u00a0<\/p><p>\u2192 Performance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66d6818 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"66d6818\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6414f3b\" data-id=\"6414f3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c773782 wpr-button-icon-position-left wpr-button-icon-style-inline elementor-widget elementor-widget-wpr-button\" data-id=\"c773782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\n\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button wpr-button-effect elementor-animation-grow\" data-text=\"\" href=\"https:\/\/swapagency.ch\/contact\/\" target=\"_blank\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text\">Parlons de votre projet<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c89660 elementor-widget elementor-widget-spacer\" data-id=\"9c89660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-091629e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"091629e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08843d0\" data-id=\"08843d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48bd8cb elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"48bd8cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 3.1em; letter-spacing: -1.7px;\">un accompagnement unique\u00a0<\/span><span style=\"font-size: 3.1em; letter-spacing: -1.7px;\">adapt\u00e9 \u00e0 votre situation<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6cfd1a0\" data-id=\"6cfd1a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a261bea elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"a261bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<span style=\"font-family: Poppins, sans-serif;font-size: 15px;white-space: normal\">L'<\/span><span style=\"font-weight: bolder;font-family: Poppins, sans-serif;font-size: 15px;white-space: normal\">Optimisation SEO &amp; GEO<\/span><span style=\"font-family: Poppins, sans-serif;font-size: 15px;white-space: normal\"> permet d\u2019aller plus loin dans l\u2019analyse et l\u2019optimisation de votre pr\u00e9sence sur les moteurs de recherche et les nouveaux environnements de recherche. Nous identifions les axes d\u2019am\u00e9lioration et d\u00e9finissons les actions les plus pertinentes en fonction de votre activit\u00e9, de vos objectifs et de votre environnement digital.&nbsp;<\/span>\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9cba25 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"e9cba25\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f47d1e2\" data-id=\"f47d1e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6239a71 elementor-widget elementor-widget-spacer\" data-id=\"6239a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27217d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"27217d9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89492f7\" data-id=\"89492f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6266106 elementor-widget__width-auto animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6266106\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelles sont les prestations en optimisation et r\u00e9f\u00e9rencement propos\u00e9es par SWAP ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0470bfd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"0470bfd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e1dc44\" data-id=\"8e1dc44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16b4a46 elementor-widget elementor-widget-heading\" data-id=\"16b4a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">prestations expertise seo &amp; geo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9610cb animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible\" data-id=\"d9610cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bef4205\" data-id=\"bef4205\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86a2598 wpr-flip-box-animation-fade wpr-flip-box-front-align-center wpr-flip-box-back-align-center elementor-widget elementor-widget-wpr-flip-box\" data-id=\"86a2598\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"wpr-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-flip-box\" data-trigger=\"hover\">\n\t\t\t\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-front wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-icon\">\n\t\t\t\t\t\t<i class=\"fas fa-search-location\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">SEO &amp; visibilit\u00e9<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-back wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-description\"><p>\u00a0<\/p><p>Optimisation du r\u00e9f\u00e9rencement naturel : structure des pages, balisage, maillage interne, contenus et indexation pour am\u00e9liorer la visibilit\u00e9 de votre site.<\/p><\/div>\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9997545 wpr-flip-box-animation-fade wpr-flip-box-front-align-center wpr-flip-box-back-align-center elementor-widget elementor-widget-wpr-flip-box\" data-id=\"9997545\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"wpr-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-flip-box\" data-trigger=\"hover\">\n\t\t\t\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-front wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-icon\">\n\t\t\t\t\t\t<i class=\"fas fa-sort-amount-up\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">GEO &amp; recherche IA<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-back wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-flip-box-link\" href=\"#\"><\/a>\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-description\"><p>Optimisation des contenus et de la structure pour faciliter leur compr\u00e9hension et leur utilisation par les moteurs de recherche et les syst\u00e8mes d\u2019IA<\/p><\/div>\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c7bb38\" data-id=\"5c7bb38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee21f73 wpr-flip-box-animation-fade wpr-flip-box-front-align-center wpr-flip-box-back-align-center elementor-widget elementor-widget-wpr-flip-box\" data-id=\"ee21f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"wpr-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-flip-box\" data-trigger=\"hover\">\n\t\t\t\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-front wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-icon\">\n\t\t\t\t\t\t<i class=\"far fa-folder-open\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">Migration &amp; refonte<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-back wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-flip-box-link\" href=\"#\"><\/a>\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-description\"><p>\u00a0<\/p><p>Refonte ou changement de CMS avec gestion des URLs, redirections, structure, indexation et conservation des acquis SEO<\/p><\/div>\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4839fd wpr-flip-box-animation-fade wpr-flip-box-front-align-center wpr-flip-box-back-align-center elementor-widget elementor-widget-wpr-flip-box\" data-id=\"d4839fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"wpr-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-flip-box\" data-trigger=\"hover\">\n\t\t\t\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-front wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-icon\">\n\t\t\t\t\t\t<i class=\"fas fa-chalkboard-teacher\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">Formation<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-back wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-flip-box-link\" href=\"#\"><\/a>\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-description\"><p>\u00a0<\/p><p>Transmission des bonnes pratiques pour vous permettre de g\u00e9rer votre site, vos contenus et votre r\u00e9f\u00e9rencement en toute autonomie.<\/p><\/div>\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e1833e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"8e1833e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fdecb6\" data-id=\"4fdecb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aeb0f8e wpr-button-icon-position-left wpr-button-icon-style-inline elementor-widget elementor-widget-wpr-button\" data-id=\"aeb0f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\n\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button wpr-button-effect elementor-animation-grow\" data-text=\"\" href=\"https:\/\/swapagency.ch\/contact\/\" target=\"_blank\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text\">Demander un devis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-456062c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"456062c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34886ef\" data-id=\"34886ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbeb19e elementor-widget elementor-widget-spacer\" data-id=\"cbeb19e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a56709 elementor-widget__width-auto animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7a56709\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les diff\u00e9rences entre le SEO et le GEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e07a1b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"e07a1b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58d6cee\" data-id=\"58d6cee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-189463c elementor-widget elementor-widget-image\" data-id=\"189463c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"571\" src=\"https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/Sans-titre-7-x-5-cm-3-1024x731.png\" class=\"attachment-large size-large wp-image-6110\" alt=\"\" srcset=\"https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/Sans-titre-7-x-5-cm-3-1024x731.png 1024w, https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/Sans-titre-7-x-5-cm-3-300x214.png 300w, https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/Sans-titre-7-x-5-cm-3-768x548.png 768w, https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/Sans-titre-7-x-5-cm-3-1536x1097.png 1536w, https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/Sans-titre-7-x-5-cm-3-2048x1463.png 2048w, https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/Sans-titre-7-x-5-cm-3-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f169d0\" data-id=\"6f169d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b244626 elementor-widget elementor-widget-text-editor\" data-id=\"b244626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Le <b>SEO <\/b>reste le socle de toute strat\u00e9gie de visibilit\u00e9.\u00a0<\/p><p style=\"text-align: center;\">Il ne s\u2019agit pas simplement de positionner quelques <b>mots-cl\u00e9s<\/b>, mais de construire un site que les moteurs peuvent facilement explorer, comprendre et associer aux recherches pertinentes.\u00a0<span style=\"font-size: 1rem;\">Nous analysons votre site, votre positionnement, vos contenus, votre concurrence et les intentions de recherche de vos clients afin d\u2019identifier les possibilit\u00e9s d\u2019am\u00e9lioration.\u00a0<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-size: 1rem;\">Ensuite intervenons sur la <b>structure du site<\/b>, les <b>contenus<\/b>, <b>l\u2019architecture <\/b>de l\u2019information, le <b>maillage<\/b> interne, les performances, <b>l\u2019indexation<\/b>, les donn\u00e9es structur\u00e9es et le r\u00e9f\u00e9rencement local.\u00a0<\/span><span style=\"font-size: 1rem;\">Lorsque cela est pertinent, nous d\u00e9veloppons \u00e9galement une strat\u00e9gie \u00e9ditoriale permettant de r\u00e9pondre aux questions que se posent r\u00e9ellement vos prospects et de renforcer progressivement votre expertise sur les sujets qui comptent pour votre activit\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3ce326 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"a3ce326\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ba84e6\" data-id=\"0ba84e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8013ee2 elementor-widget elementor-widget-spacer\" data-id=\"8013ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cd8376 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"3cd8376\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3b6b65\" data-id=\"e3b6b65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3ba1d1 elementor-widget elementor-widget-spacer\" data-id=\"b3ba1d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a685708 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"a685708\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9c1a599\" data-id=\"9c1a599\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1607e4a elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1607e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 3.1em; letter-spacing: -1.7px;\">une visibilit\u00e9 locale, nationale ou th\u00e9matique<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2447c70\" data-id=\"2447c70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-266fe19 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"266fe19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00c0 Gen\u00e8ve, la dimension locale prend une importance particuli\u00e8re. Le canton rassemble sur un territoire relativement concentr\u00e9 une grande diversit\u00e9 d\u2019entreprises, de commerces et de services. La concurrence ne se joue donc plus uniquement sur la qualit\u00e9 de l\u2019offre : elle se joue aussi sur la capacit\u00e9 \u00e0 \u00eatre trouv\u00e9 au bon moment et dans le bon contexte. L\u2019\u00c9tat de Gen\u00e8ve souligne d\u2019ailleurs l\u2019importance de la transformation num\u00e9rique et de la visibilit\u00e9 du commerce local dans le d\u00e9veloppement \u00e9conomique du canton. \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-406b525 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"406b525\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8953d3\" data-id=\"d8953d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d01ce30 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d01ce30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ge.ch\/dossier\/actions-faveur-du-commerce-genevois\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bafa6a1 elementor-widget elementor-widget-spacer\" data-id=\"bafa6a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03d55d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"03d55d7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27649a4\" data-id=\"27649a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b95992a elementor-widget__width-auto animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b95992a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Identifier les leviers et lever les freins<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cd5aa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1cd5aa4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2cd8692\" data-id=\"2cd8692\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2514753 elementor-widget elementor-widget-text-editor\" data-id=\"2514753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>La visibilit\u00e9 peut parfois progresser gr\u00e2ce \u00e0 des am\u00e9liorations tr\u00e8s simples.\u00a0<\/strong><\/p><p style=\"text-align: center;\">Une information importante mais difficile \u00e0 trouver, une page de service trop g\u00e9n\u00e9rique, une adresse pr\u00e9sent\u00e9e diff\u00e9remment selon les plateformes ou une description qui ne r\u00e9pond pas clairement aux questions des clients peuvent limiter la compr\u00e9hension de votre activit\u00e9. Nous <b>identifions<\/b> ces points de friction et travaillons \u00e0 rendre vos informations plus coh\u00e9rentes, plus accessibles et plus utiles.<\/p><p style=\"text-align: center;\">L\u2019objectif est de cr\u00e9er un v\u00e9ritable \u00e9cosyst\u00e8me de contenus autour de votre entreprise : votre site, vos pages de services, vos informations locales, vos contenus \u00e9ditoriaux et les diff\u00e9rentes sources externes qui parlent de votre activit\u00e9 doivent raconter une histoire coh\u00e9rente. Cette coh\u00e9rence est \u00e9galement importante pour les recherches g\u00e9n\u00e9ratives car plus votre entreprise est clairement d\u00e9crite et contextualis\u00e9e, plus il devient facile pour les syst\u00e8mes de recherche de comprendre ce que vous proposez, o\u00f9 vous intervenez et \u00e0 quels besoins vous r\u00e9pondez.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95f71d5\" data-id=\"95f71d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72fe8e7 elementor-widget elementor-widget-image\" data-id=\"72fe8e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"572\" src=\"https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/expertise-seo-SWAP-1024x732.png\" class=\"attachment-large size-large wp-image-5920\" alt=\"\" srcset=\"https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/expertise-seo-SWAP-1024x732.png 1024w, https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/expertise-seo-SWAP-300x214.png 300w, https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/expertise-seo-SWAP-768x549.png 768w, https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/expertise-seo-SWAP-1536x1097.png 1536w, https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/expertise-seo-SWAP-2048x1463.png 2048w, https:\/\/swapagency.ch\/wp-content\/uploads\/2026\/09\/expertise-seo-SWAP-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fee73fb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"fee73fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ef7c09\" data-id=\"3ef7c09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c52de1 wpr-button-icon-position-left wpr-button-icon-style-inline elementor-widget elementor-widget-wpr-button\" data-id=\"0c52de1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\n\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button wpr-button-effect elementor-animation-grow\" data-text=\"\" href=\"https:\/\/swapagency.ch\/contact\/\" target=\"_blank\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text\">Parlons de votre projet<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec12906 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"ec12906\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afb7a3\" data-id=\"1afb7a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03609f3 elementor-widget elementor-widget-spacer\" data-id=\"03609f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fb55f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"5fb55f3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ed7095\" data-id=\"0ed7095\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-986c436 elementor-widget__width-initial animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"986c436\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Est-ce que le GEO remplace le SEO ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc8e3bd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"cc8e3bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ef2bd57\" data-id=\"ef2bd57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dccc036 elementor-widget elementor-widget-text-editor\" data-id=\"dccc036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Le GEO, ou Generative Engine Optimization, vient compl\u00e9ter cette approche en prenant en compte l\u2019\u00e9volution des moteurs vers des r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019intelligence artificielle.\u00a0<\/span><span style=\"font-size: 1rem;\" data-contrast=\"auto\">L\u2019enjeu n\u2019est plus uniquement d\u2019appara\u00eetre dans une liste de r\u00e9sultats, mais de faire en sorte que votre entreprise, vos services et votre expertise soient correctement compris lorsqu\u2019un utilisateur demande une recommandation ou une r\u00e9ponse \u00e0 un syst\u00e8me de recherche g\u00e9n\u00e9rative.<\/span><span style=\"font-size: 1rem;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Nous travaillons donc la mani\u00e8re dont votre entreprise est pr\u00e9sent\u00e9e et comprise \u00e0 travers son site, ses contenus et les informations disponibles sur le web. La coh\u00e9rence des informations, la pr\u00e9cision des contenus, l\u2019organisation des sujets, les donn\u00e9es structur\u00e9es et l\u2019expression claire de votre expertise contribuent \u00e0 cr\u00e9er un environnement plus facilement interpr\u00e9table par les moteurs et les syst\u00e8mes d\u2019IA.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Le GEO ne remplace pas le SEO. Il prolonge ses fondamentaux dans un contexte o\u00f9 les moteurs deviennent davantage conversationnels et o\u00f9 les r\u00e9ponses peuvent \u00eatre directement synth\u00e9tis\u00e9es \u00e0 partir de plusieurs sources.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<strong>Lisez notre article \u00a0\u00bb\u00a010 erreurs SEO qui ruinent votre visibilit\u00e9 (et comment les \u00e9viter)\u00a0\u00bb<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd7176 wpr-button-icon-position-left wpr-button-icon-style-inline elementor-widget elementor-widget-wpr-button\" data-id=\"9fd7176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\n\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button wpr-button-effect elementor-animation-grow\" data-text=\"\" href=\"https:\/\/swapagency.ch\/10-erreurs-seo-les-plus-frequentes\/\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text\">Lire article <\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bbdd67d\" data-id=\"bbdd67d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14a7271 elementor-widget elementor-widget-html\" data-id=\"14a7271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"position: relative; width: 100%; height: 0; padding-top: 71.4286%;\r\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\r\n border-radius: 8px; will-change: transform;\">\r\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\r\n    src=\"https:\/\/www.canva.com\/design\/DAHT9Lw3NnY\/tq9nZM88VrY9yb-7TXS-oQ\/view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\r\n  <\/iframe>\r\n<\/div>\r\n<div style=\"text-align: center;\">\r\nCliquez sur les diff\u00e9rents carr\u00e9s et d\u00e9couvrez les diff\u00e9rentes composantes du SEO.\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f887e79 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"f887e79\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe7df28\" data-id=\"fe7df28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba9be38 elementor-widget elementor-widget-spacer\" data-id=\"ba9be38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2adf44e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"2adf44e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aaf8489\" data-id=\"aaf8489\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2997a6b elementor-widget elementor-widget-text-editor\" data-id=\"2997a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>T\u00e9l\u00e9chargez \u00ab Le guide facile du SEO et du SEA \u00bb r\u00e9alis\u00e9 par SWAP Agency<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef2766 elementor-widget elementor-widget-text-editor\" data-id=\"0ef2766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Un format simple et accessible pour d\u00e9couvrir les bonnes pratiques du r\u00e9f\u00e9rencement naturel et payant et les appliquer rapidement \u00e0 votre activit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83336fc elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"83336fc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c30a449\" data-id=\"c30a449\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5974 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-button-align-stretch elementor-widget elementor-widget-global elementor-global-5974 elementor-widget-form\" data-id=\"5974\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"Ebook\" name=\"e-Book-SWAP.pdf\" aria-label=\"e-Book-SWAP.pdf\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"5898\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"5974\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc09270 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"dc09270\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0c1115\" data-id=\"d0c1115\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05d53d3 elementor-widget elementor-widget-spacer\" data-id=\"05d53d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c3dd2e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"42c3dd2e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d5f47d6\" data-id=\"1d5f47d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-98079f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"98079f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-15f9895b\" data-id=\"15f9895b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18fc0610 elementor-widget__width-initial wpr-logo-position-center elementor-widget elementor-widget-wpr-logo\" data-id=\"18fc0610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/LOGO_SWAP.png 1x, https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/Untitled-design-62.png 2x\">\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/LOGO_SWAP.png\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/swapagency.ch\/en\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/swapagency.ch\/en\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d00436c e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"7d00436c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-eb96839\" href=\"https:\/\/www.facebook.com\/swapagency.ch\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e8d87fb\" href=\"https:\/\/www.instagram.com\/swapagency.ch\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-3e0d34e\" href=\"http:\/\/linkedin.com\/company\/swapagency\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-65d2765d\" data-id=\"65d2765d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e36a7b elementor-widget elementor-widget-text-editor\" data-id=\"69e36a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Swap Agency<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632a59e9 elementor-widget elementor-widget-heading\" data-id=\"632a59e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/\u00e9quipe\">\u00c9quipe<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1d2bcc elementor-widget elementor-widget-heading\" data-id=\"2e1d2bcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/services\">Services<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d62175 elementor-widget elementor-widget-heading\" data-id=\"7d62175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ko2onbwuok.preview.infomaniak.website\/projets\/\">Projets<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea0b2bf elementor-widget elementor-widget-heading\" data-id=\"ea0b2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/swapagency.ch\/faq\/\">FAQ<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f2c71d elementor-widget elementor-widget-heading\" data-id=\"69f2c71d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/contact\">Contact <\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3682e747\" data-id=\"3682e747\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69f3bfde elementor-widget elementor-widget-text-editor\" data-id=\"69f3bfde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contact Gen\u00e8ve<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a80af3 elementor-widget elementor-widget-heading\" data-id=\"33a80af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"mailto:info@swapagency.ch\">info@swapagency.ch<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7198068 elementor-widget elementor-widget-heading\" data-id=\"7198068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:0225523354\">022 552 33 54<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4062d3a3 elementor-widget elementor-widget-heading\" data-id=\"4062d3a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Carrefour de Rive 1 <br>\n1207 Gen\u00e8ve <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-12f774af\" data-id=\"12f774af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e9d5d7 elementor-widget elementor-widget-text-editor\" data-id=\"2e9d5d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contact Valais<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e8dbf2 elementor-widget elementor-widget-heading\" data-id=\"38e8dbf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"mailto:info@swapagency.ch\">info@swapagency.ch<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcfef14 elementor-widget elementor-widget-heading\" data-id=\"4dcfef14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:0245522003\">024 552 20 03<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-299bb275 elementor-widget elementor-widget-heading\" data-id=\"299bb275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">ZI Les Rosses 15\n<br>\n1868 Collombey-Muraz <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba0076a elementor-widget elementor-widget-text-editor\" data-id=\"5ba0076a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 2026 Tous droits r\u00e9serv\u00e9s Swap Agency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2037d83 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"2037d83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56e0a06\" data-id=\"56e0a06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6068 wpr-pc-btn-align-fixed wpr-pc-btn-align-fixed-right wpr-pc-btn-icon-right elementor-widget elementor-widget-global elementor-global-6068 elementor-widget-wpr-phone-call\" data-id=\"6068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-phone-call.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-pc-wrapper\"><a href=\"tel:022 552 33 54\" class=\"wpr-pc-btn\"><div class=\"wpr-pc-content\"><span class=\"wpr-pc-btn-icon\"><svg class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg><\/span><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc89981 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"cc89981\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2f8d1b\" data-id=\"e2f8d1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6072 wpr-stt-btn-align-fixed wpr-stt-btn-align-fixed-right elementor-widget elementor-widget-global elementor-global-6072 elementor-widget-wpr-back-to-top\" data-id=\"6072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-back-to-top.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-stt-wrapper\"><div class='wpr-stt-btn' data-settings='{&quot;animation&quot;:&quot;fade&quot;,&quot;animationOffset&quot;:&quot;0&quot;,&quot;animationDuration&quot;:&quot;200&quot;,&quot;fixed&quot;:&quot;fixed&quot;,&quot;scrolAnim&quot;:&quot;800&quot;}'><span class=\"wpr-stt-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;Optimisation SEO &#038; GEO permet d\u2019aller plus loin dans l\u2019analyse et l\u2019optimisation de votre pr\u00e9sence en ligne. Nous intervenons sur la structure du site, l\u2019architecture de l\u2019information, les contenus, le maillage interne, les performances, l\u2019indexation, les donn\u00e9es structur\u00e9es et le r\u00e9f\u00e9rencement local afin d\u2019am\u00e9liorer sa compr\u00e9hension et sa visibilit\u00e9 dans les r\u00e9sultats de recherche.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-5898","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Soyez visible gr\u00e2ce au SEO &amp; GEO : moteurs de recherche, recherche vocale, r\u00e9sultats locaux et optimisation pour les moteurs g\u00e9n\u00e9ratifs bas\u00e9s sur l\u2019IA.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/swapagency.ch\/en\/optimisation-referencement-seo-geo\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"SWAP Agency | Marketing et communication digitale\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Services | Optimisation et r\u00e9f\u00e9rencement SEO, GEO Gen\u00e8ve\" \/>\n\t\t<meta property=\"og:description\" content=\"Soyez visible gr\u00e2ce au SEO &amp; GEO : moteurs de recherche, recherche vocale, r\u00e9sultats locaux et optimisation pour les moteurs g\u00e9n\u00e9ratifs bas\u00e9s sur l\u2019IA.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/swapagency.ch\/en\/optimisation-referencement-seo-geo\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/swapagency.ch\/wp-content\/uploads\/2025\/06\/Untitled-design-69-e1749646175727.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/swapagency.ch\/wp-content\/uploads\/2025\/06\/Untitled-design-69-e1749646175727.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-09-02T11:40:46+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-04T15:08:11+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swapagency.ch\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Services | Optimisation et r\u00e9f\u00e9rencement SEO, GEO Gen\u00e8ve\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Soyez visible gr\u00e2ce au SEO &amp; GEO : moteurs de recherche, recherche vocale, r\u00e9sultats locaux et optimisation pour les moteurs g\u00e9n\u00e9ratifs bas\u00e9s sur l\u2019IA.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/swapagency.ch\/wp-content\/uploads\/2025\/06\/Untitled-design-69-e1749646175727.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/swapagency.ch\\\/en\\\/optimisation-referencement-seo-geo\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/swapagency.ch\\\/en#listItem\",\"position\":1,\"name\":\"Domicile\",\"item\":\"https:\\\/\\\/swapagency.ch\\\/en\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/swapagency.ch\\\/en\\\/optimisation-referencement-seo-geo\\\/#listItem\",\"name\":\"Optimisation et r\\u00e9f\\u00e9rencement SEO GEO\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/swapagency.ch\\\/en\\\/optimisation-referencement-seo-geo\\\/#listItem\",\"position\":2,\"name\":\"Optimisation et r\\u00e9f\\u00e9rencement SEO GEO\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/swapagency.ch\\\/en#listItem\",\"name\":\"Domicile\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/swapagency.ch\\\/en\\\/#organization\",\"name\":\"SWAP Agency SWAP Agency\",\"description\":\"Nous offrons une gamme compl\\u00e8te de services en marketing digitale et communication sur mesure pour PME, entreprises locales, organisations. 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