{"id":2636,"date":"2024-10-25T17:04:50","date_gmt":"2024-10-25T15:04:50","guid":{"rendered":"https:\/\/ko2onbwuok.preview.infomaniak.website\/?page_id=2636"},"modified":"2026-08-19T11:35:10","modified_gmt":"2026-08-19T09:35:10","slug":"blog-swap-guru","status":"publish","type":"page","link":"https:\/\/swapagency.ch\/en\/blog-swap-guru\/","title":{"rendered":"Blog SWAP Guru"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2636\" class=\"elementor elementor-2636\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-wpr-sticky-section=\"yes\" data-wpr-position-type=\"sticky\" data-wpr-position-offset=\"0\" data-wpr-position-location=\"top\" data-wpr-sticky-devices=\"desktop_sticky\" data-wpr-custom-breakpoints=\"default\" data-wpr-active-breakpoints=\"mobile_sticky tablet_sticky desktop_sticky\" data-wpr-z-index=\"50\" data-wpr-sticky-hide=\"\" data-wpr-replace-header=\"\" data-wpr-animation-duration=\"\" data-wpr-sticky-type=\"sticky\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3af98c48 wpr-sticky-section-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"3af98c48\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position_offset&quot;:0,&quot;position_offset_tablet&quot;:0,&quot;position_offset_mobile&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2099ae42\" data-id=\"2099ae42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-536ef154 wpr-logo-position-center elementor-widget elementor-widget-wpr-logo\" data-id=\"536ef154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/Untitled-design-74.png 1x, https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/Untitled-design-74.png 2x\">\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/Untitled-design-74.png\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/swapagency.ch\/en\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/swapagency.ch\/en\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5a8026dd\" data-id=\"5a8026dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-432c99cf wpr-main-menu-align-center wpr-main-menu-align--tabletcenter wpr-main-menu-align--mobilecenter wpr-mobile-toggle-v2 elementor-widget-mobile__width-initial wpr-pointer-underline wpr-pointer-line-fx wpr-pointer-fx-fade wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-nav-menu-bp-tablet wpr-mobile-menu-display-dropdown wpr-mobile-menu-full-width wpr-sub-divider-yes elementor-widget elementor-widget-wpr-mega-menu\" data-id=\"432c99cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-mega-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-mega-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\"><ul id=\"menu-1-432c99cf\" class=\"wpr-nav-menu wpr-mega-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2400\"><a href=\"https:\/\/swapagency.ch\/en\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Home<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2401\"><a href=\"https:\/\/swapagency.ch\/en\/equipe\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Equipe<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2403\"><a href=\"https:\/\/swapagency.ch\/en\/services-marketing-digital\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Services<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3038\"><a href=\"https:\/\/swapagency.ch\/en\/projets\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Projets<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2642\"><a href=\"https:\/\/swapagency.ch\/en\/blog-swap-guru\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Blog SWAP Guru<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2402\"><a href=\"https:\/\/swapagency.ch\/en\/contact\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Contact<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4761\"><a href=\"https:\/\/www.instagram.com\/swapagency.ch\/\" class=\"wpr-menu-item wpr-pointer-item\"><span><i class=\"fab fa-instagram\"><\/i><\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4762\"><a href=\"https:\/\/ch.linkedin.com\/company\/swapagency\" class=\"wpr-menu-item wpr-pointer-item\"><span><i class=\"fab fa-linkedin-in\"><\/i><\/span><\/a><\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><div class=\"wpr-mobile-mega-menu-wrap\" toggle-backface=\"\"><ul id=\"mobile-menu-2-432c99cf\" class=\"wpr-mobile-nav-menu wpr-mobile-mega-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2400\"><a href=\"https:\/\/swapagency.ch\/en\/\" class=\"wpr-mobile-menu-item\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2401\"><a href=\"https:\/\/swapagency.ch\/en\/equipe\/\" class=\"wpr-mobile-menu-item\">Equipe<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2403\"><a href=\"https:\/\/swapagency.ch\/en\/services-marketing-digital\/\" class=\"wpr-mobile-menu-item\">Services<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3038\"><a href=\"https:\/\/swapagency.ch\/en\/projets\/\" class=\"wpr-mobile-menu-item\">Projets<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2642\"><a href=\"https:\/\/swapagency.ch\/en\/blog-swap-guru\/\" class=\"wpr-mobile-menu-item\">Blog SWAP Guru<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2402\"><a href=\"https:\/\/swapagency.ch\/en\/contact\/\" class=\"wpr-mobile-menu-item\">Contact<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4761\"><a href=\"https:\/\/www.instagram.com\/swapagency.ch\/\" class=\"wpr-mobile-menu-item\"><i class=\"fab fa-instagram\"><\/i><\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4762\"><a href=\"https:\/\/ch.linkedin.com\/company\/swapagency\" class=\"wpr-mobile-menu-item\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/li>\n<\/ul><\/div><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1abe3208 elementor-hidden-mobile\" data-id=\"1abe3208\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1909b52d wpr-button-icon-position-left wpr-button-icon-style-inline elementor-widget elementor-widget-wpr-button\" data-id=\"1909b52d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\n\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button wpr-button-effect wpr-button-none\" data-text=\"\" href=\"tel:0225523354\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text\">022 552 33 54<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-icon\"><svg class=\"e-font-icon-svg e-fas-phone-alt\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b7eb496 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1b7eb496\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/ko2onbwuok.preview.infomaniak.website\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Notre-blog-Swap-site-3.mp4&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17c18829\" data-id=\"17c18829\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f6898f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"f6898f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f62ab0f\" data-id=\"2f62ab0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e83c772 elementor-widget elementor-widget-spacer\" data-id=\"e83c772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8990adf elementor-widget__width-auto animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8990adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> Le blog SWAP<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2a8e5 elementor-widget elementor-widget-spacer\" data-id=\"ef2a8e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e246017 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e246017\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Boostez vos comp\u00e9tences avec nos conseils et l'actualit\u00e9 du digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10d02776 elementor-hidden-phone\" data-id=\"10d02776\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36b7ab5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"36b7ab5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9977fa\" data-id=\"d9977fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc72941 elementor-widget elementor-widget-spacer\" data-id=\"fc72941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a303230 section-title-style-default meta-visibility-show title_position_default title_hover_border_default title-default meta_position_default tpg-category-position-default readmore-btn-default-style tpg-el-box-border-enable tpg-border-bottom-disable elementor-widget elementor-widget-tpg-grid-layout\" data-id=\"a303230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tpg-grid-layout.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"rt-container-fluid rt-tpg-container tpg-el-main-wrapper clearfix grid-layout1-main\"\n\t\t\t id=\"rt-tpg-container-1520604397\"\n\t\t\t data-layout=\"grid-layout1\"\n\t\t\t data-grid-style=\"tpg-full-height\"\n\t\t\t data-sc-id=\"elementor\"\n\t\t\t data-el-settings=''\n\t\t\t data-el-query=''\n\t\t\t data-el-path=''\n\t\t>\n\t\t\t\t\t\t<div class='tpg-header-wrapper'>\n\t\t\t\t\n\t\t<div class=\"tpg-widget-heading-wrapper rt-clear heading-default\">\n\t\t\t<span class=\"tpg-widget-heading-line line-left\"><\/span>\n\t\t\t<h2 class='tpg-widget-heading'>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\tL&#039;actualit\u00e9 SWAP Guru\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/h2>\t\t\t<span class=\"tpg-widget-heading-line line-right\"><\/span>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t<div data-title=\"Loading ...\" class=\"rt-row rt-content-loader grid-layout1 grid-behaviour tpg-full-height grid_layout_wrapper\">\n\t\t\t\t<div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 img_no_effect rt-grid-item post-4847 post type-post status-publish format-standard hentry category-recommande\"        data-id=\"4847\">\n    <div class=\"rt-holder tpg-post-holder\">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"4847\" href=\"https:\/\/swapagency.ch\/en\/stimuler-ladhesion-de-sa-communaute-a-lere-numerique\/\" class=\"tpg-post-link\" target=\"_self\">Stimuler l&rsquo;adh\u00e9sion et fid\u00e9liser sa communaut\u00e9 \u00e0 l&rsquo;\u00e8re num\u00e9rique<\/a><\/h3><\/div>\n\t\t\t                <div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t\t\t<span class='categories-links'>\n\t\t\t\t<i class='fas fa-folder-open'><\/i><a class=\"recommande\" href=\"https:\/\/swapagency.ch\/en\/category\/recommande\/\">Recommand\u00e9<\/a>\t\t\t<\/span>\n\t\t\t                <\/div>\n\t\t\t\n\n\t\t\t                <div class=\"tpg-excerpt tpg-el-excerpt\">\n\t\t\t\t\t                        <div class=\"tpg-excerpt-inner\">\n\t\t\t\t\t\t\tComment cr\u00e9er une vraie connexion avec votre audience ? Community Management Communication digitale : comment cr\u00e9er une vraie connexion avec votre audience ? Sur les r\u00e9seaux sociaux, l\u2019attention est devenue une ressource rare. En quelques secondes, un contenu peut \u00eatre vu, appr\u00e9ci\u00e9 puis dispara\u00eetre dans le fil d\u2019actualit\u00e9. Et pourtant...                        <\/div>\n\t\t\t\t\t\t\t\t\t\t                <\/div>\n\t\t\t\n\t\t\t\t\t<div class=\"post-footer\">\n\t\t\t<div class=\"post-footer\">\n\t\t\t\t<div class=\"read-more\">\n\t\t\t\t\t<a data-id=\"4847\" href=\"https:\/\/swapagency.ch\/en\/stimuler-ladhesion-de-sa-communaute-a-lere-numerique\/\" class=\"tpg-post-link\" target=\"_self\">Lire la suite<\/a>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t        <\/div>\n    <\/div>\n<\/div>\n<div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 img_no_effect rt-grid-item post-4098 post type-post status-publish format-standard hentry category-recommande\"        data-id=\"4098\">\n    <div class=\"rt-holder tpg-post-holder\">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"4098\" href=\"https:\/\/swapagency.ch\/en\/10-erreurs-seo-les-plus-frequentes\/\" class=\"tpg-post-link\" target=\"_self\">10 erreurs SEO les plus fr\u00e9quentes<\/a><\/h3><\/div>\n\t\t\t                <div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t\t\t<span class='categories-links'>\n\t\t\t\t<i class='fas fa-folder-open'><\/i><a class=\"recommande\" href=\"https:\/\/swapagency.ch\/en\/category\/recommande\/\">Recommand\u00e9<\/a>\t\t\t<\/span>\n\t\t\t                <\/div>\n\t\t\t\n\n\t\t\t                <div class=\"tpg-excerpt tpg-el-excerpt\">\n\t\t\t\t\t                        <div class=\"tpg-excerpt-inner\">\n\t\t\t\t\t\t\t10 erreurs SEO qui ruinent votre visibilit\u00e9 (et comment les \u00e9viter) Un SEO solide, c\u2019est une visibilit\u00e9 qui dure Le r\u00e9f\u00e9rencement n\u2019est pas un coup de poker : c\u2019est un travail r\u00e9gulier et strat\u00e9gique. En adoptant de bonnes pratiques, vous augmentez durablement votre visibilit\u00e9 et vos chances de convertir vos...                        <\/div>\n\t\t\t\t\t\t\t\t\t\t                <\/div>\n\t\t\t\n\t\t\t\t\t<div class=\"post-footer\">\n\t\t\t<div class=\"post-footer\">\n\t\t\t\t<div class=\"read-more\">\n\t\t\t\t\t<a data-id=\"4098\" href=\"https:\/\/swapagency.ch\/en\/10-erreurs-seo-les-plus-frequentes\/\" class=\"tpg-post-link\" target=\"_self\">Lire la suite<\/a>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t        <\/div>\n    <\/div>\n<\/div>\n<div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 img_no_effect rt-grid-item post-3922 post type-post status-publish format-standard hentry category-recommande category-seo tag-obstacles-frequents tag-optimisation tag-pieges-a-eviter tag-seo tag-tendances-marketing\"        data-id=\"3922\">\n    <div class=\"rt-holder tpg-post-holder\">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"3922\" href=\"https:\/\/swapagency.ch\/en\/creation-de-site-web-les-7-erreurs-qui-ruinent-votre-visibilite-des-le-depart-et-comment-les-eviter\/\" class=\"tpg-post-link\" target=\"_self\">Cr\u00e9ation de site web : 7 erreurs qui ruinent votre visibilit\u00e9 d\u00e8s le d\u00e9part (et comment les \u00e9viter)<\/a><\/h3><\/div>\n\t\t\t                <div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t\t\t<span class='categories-links'>\n\t\t\t\t<i class='fas fa-folder-open'><\/i><a class=\"recommande\" href=\"https:\/\/swapagency.ch\/en\/category\/recommande\/\">Recommand\u00e9<\/a><span class=\"rt-separator\">,<\/span><a class=\"seo\" href=\"https:\/\/swapagency.ch\/en\/category\/seo\/\">SEO<\/a>\t\t\t<\/span>\n\t\t\t\t\t\t<span class='post-tags-links'>\n\t\t\t\t<i class='fa fa-tags'><\/i><a class=\"obstacles-frequents\" href=\"https:\/\/swapagency.ch\/en\/tag\/obstacles-frequents\/\">Obstacles fr\u00e9quents<\/a><span class=\"rt-separator\">,<\/span><a class=\"optimisation\" href=\"https:\/\/swapagency.ch\/en\/tag\/optimisation\/\">Optimisation<\/a><span class=\"rt-separator\">,<\/span><a class=\"pieges-a-eviter\" href=\"https:\/\/swapagency.ch\/en\/tag\/pieges-a-eviter\/\">Pi\u00e8ges \u00e0 \u00e9viter<\/a><span class=\"rt-separator\">,<\/span><a class=\"seo\" href=\"https:\/\/swapagency.ch\/en\/tag\/seo\/\">SEO<\/a><span class=\"rt-separator\">,<\/span><a class=\"tendances-marketing\" href=\"https:\/\/swapagency.ch\/en\/tag\/tendances-marketing\/\">Tendances Marketing<\/a>\t\t\t<\/span>\n\t\t\t                <\/div>\n\t\t\t\n\n\t\t\t                <div class=\"tpg-excerpt tpg-el-excerpt\">\n\t\t\t\t\t                        <div class=\"tpg-excerpt-inner\">\n\t\t\t\t\t\t\tAccueil Equipe Services Projets Blog Contact Accueil Equipe Services Projets Blog Contact 022 552 33 54 &nbsp; Cr\u00e9ation de site web : 7 erreurs qui ruinent votre visibilit\u00e9 d\u00e8s le d\u00e9part (et comment les \u00e9viter) Un site visible, c\u2019est un site bien pens\u00e9 d\u00e8s le d\u00e9part Cr\u00e9er un site web...                        <\/div>\n\t\t\t\t\t\t\t\t\t\t                <\/div>\n\t\t\t\n\t\t\t\t\t<div class=\"post-footer\">\n\t\t\t<div class=\"post-footer\">\n\t\t\t\t<div class=\"read-more\">\n\t\t\t\t\t<a data-id=\"3922\" href=\"https:\/\/swapagency.ch\/en\/creation-de-site-web-les-7-erreurs-qui-ruinent-votre-visibilite-des-le-depart-et-comment-les-eviter\/\" class=\"tpg-post-link\" target=\"_self\">Lire la suite<\/a>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t        <\/div>\n    <\/div>\n<\/div>\n<div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 img_no_effect rt-grid-item post-3739 post type-post status-publish format-standard hentry category-communication\"        data-id=\"3739\">\n    <div class=\"rt-holder tpg-post-holder\">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"3739\" href=\"https:\/\/swapagency.ch\/en\/refonte-6-etapes-cles-pour-pas-perdre-en-referencement\/\" class=\"tpg-post-link\" target=\"_self\">Refonte de site web : les 6 \u00e9tapes cl\u00e9s pour ne pas perdre en r\u00e9f\u00e9rencement<\/a><\/h3><\/div>\n\t\t\t                <div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t\t\t<span class='categories-links'>\n\t\t\t\t<i class='fas fa-folder-open'><\/i><a class=\"communication\" href=\"https:\/\/swapagency.ch\/en\/category\/communication\/\">Communication innovante<\/a>\t\t\t<\/span>\n\t\t\t                <\/div>\n\t\t\t\n\n\t\t\t                <div class=\"tpg-excerpt tpg-el-excerpt\">\n\t\t\t\t\t                        <div class=\"tpg-excerpt-inner\">\n\t\t\t\t\t\t\tRefonte de site web : les 6 \u00e9tapes cl\u00e9s pour ne pas perdre en r\u00e9f\u00e9rencement Une refonte de site r\u00e9ussie, c\u2019est d\u2019abord une refonte strat\u00e9gique.&nbsp; Refondre un site web est souvent une \u00e9tape strat\u00e9gique pour une entreprise : am\u00e9liorer l\u2019image de marque, offrir une meilleure exp\u00e9rience utilisateur, int\u00e9grer de nouvelles...                        <\/div>\n\t\t\t\t\t\t\t\t\t\t                <\/div>\n\t\t\t\n\t\t\t\t\t<div class=\"post-footer\">\n\t\t\t<div class=\"post-footer\">\n\t\t\t\t<div class=\"read-more\">\n\t\t\t\t\t<a data-id=\"3739\" href=\"https:\/\/swapagency.ch\/en\/refonte-6-etapes-cles-pour-pas-perdre-en-referencement\/\" class=\"tpg-post-link\" target=\"_self\">Lire la suite<\/a>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t        <\/div>\n    <\/div>\n<\/div>\n<div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 img_no_effect rt-grid-item post-3711 post type-post status-publish format-standard hentry category-communication\"        data-id=\"3711\">\n    <div class=\"rt-holder tpg-post-holder\">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"3711\" href=\"https:\/\/swapagency.ch\/en\/comment-realiser-un-plan-de-communication-efficace-en-7-etapes\/\" class=\"tpg-post-link\" target=\"_self\">Comment r\u00e9aliser un plan de communication efficace en 7 \u00e9tapes<\/a><\/h3><\/div>\n\t\t\t                <div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t\t\t<span class='categories-links'>\n\t\t\t\t<i class='fas fa-folder-open'><\/i><a class=\"communication\" href=\"https:\/\/swapagency.ch\/en\/category\/communication\/\">Communication innovante<\/a>\t\t\t<\/span>\n\t\t\t                <\/div>\n\t\t\t\n\n\t\t\t                <div class=\"tpg-excerpt tpg-el-excerpt\">\n\t\t\t\t\t                        <div class=\"tpg-excerpt-inner\">\n\t\t\t\t\t\t\tComment r\u00e9aliser un plan de communication efficace en 7 \u00e9tapes \u00ab\u00a0On ne peut pas ne pas communiquer.\u00a0\u00bb Cette citation c\u00e9l\u00e8bre du psychologue et th\u00e9oricien de la communication Paul Watzlawick r\u00e9sume parfaitement l\u2019enjeu de toute strat\u00e9gie d\u2019entreprise : chaque action, chaque silence, chaque image transmise est un acte de communication.\u00a0Pour les...                        <\/div>\n\t\t\t\t\t\t\t\t\t\t                <\/div>\n\t\t\t\n\t\t\t\t\t<div class=\"post-footer\">\n\t\t\t<div class=\"post-footer\">\n\t\t\t\t<div class=\"read-more\">\n\t\t\t\t\t<a data-id=\"3711\" href=\"https:\/\/swapagency.ch\/en\/comment-realiser-un-plan-de-communication-efficace-en-7-etapes\/\" class=\"tpg-post-link\" target=\"_self\">Lire la suite<\/a>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t        <\/div>\n    <\/div>\n<\/div>\n<div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 img_no_effect rt-grid-item post-3514 post type-post status-publish format-standard has-post-thumbnail hentry category-communication category-optimisation\"        data-id=\"3514\">\n    <div class=\"rt-holder tpg-post-holder\">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"3514\" href=\"https:\/\/swapagency.ch\/en\/dernieres-tendances-en-marketing-digital\/\" class=\"tpg-post-link\" target=\"_self\">Derni\u00e8res tendances en Marketing Digital en Suisse<\/a><\/h3><\/div>\n\t\t\t                <div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t\t\t<span class='categories-links'>\n\t\t\t\t<i class='fas fa-folder-open'><\/i><a class=\"communication\" href=\"https:\/\/swapagency.ch\/en\/category\/communication\/\">Communication innovante<\/a><span class=\"rt-separator\">,<\/span><a class=\"optimisation\" href=\"https:\/\/swapagency.ch\/en\/category\/optimisation\/\">Optimisation<\/a>\t\t\t<\/span>\n\t\t\t                <\/div>\n\t\t\t\n\n\t\t\t                <div class=\"tpg-excerpt tpg-el-excerpt\">\n\t\t\t\t\t                        <div class=\"tpg-excerpt-inner\">\n\t\t\t\t\t\t\tEn tant qu\u2019agence de marketing digital, il est crucial de rester \u00e0 la pointe de l&rsquo;innovation, non seulement pour notre succ\u00e8s, mais aussi pour celui de nos clients. Dans un paysage en constante \u00e9volution, comprendre les derni\u00e8res tendances est la cl\u00e9 pour cr\u00e9er des strat\u00e9gies efficaces qui donnent des r\u00e9sultats...                        <\/div>\n\t\t\t\t\t\t\t\t\t\t                <\/div>\n\t\t\t\n\t\t\t\t\t<div class=\"post-footer\">\n\t\t\t<div class=\"post-footer\">\n\t\t\t\t<div class=\"read-more\">\n\t\t\t\t\t<a data-id=\"3514\" href=\"https:\/\/swapagency.ch\/en\/dernieres-tendances-en-marketing-digital\/\" class=\"tpg-post-link\" target=\"_self\">Lire la suite<\/a>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t        <\/div>\n    <\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf70459 elementor-widget elementor-widget-spacer\" data-id=\"bf70459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b444bb8 section-title-align-center section-title-style-style1 elementor-widget elementor-widget-tpg-section-title\" data-id=\"b444bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tpg-section-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"rt-container-fluid rt-tpg-container tpg-el-main-wrapper clearfix  section-title-style-style1 section-title-align-center\">\n\t\t\t<div class='tpg-header-wrapper'>\n\t\t<div class=\"tpg-widget-heading-wrapper rt-clear heading-style1\">\n\t\t\t<span class=\"tpg-widget-heading-line line-left\"><\/span>\n\t\t\t<h2 class='tpg-widget-heading'>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\tPr\u00eat \u00e0 booster vos r\u00e9seaux sociaux ou cr\u00e9er votre site ?  \t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/h2>\t\t\t<span class=\"tpg-widget-heading-line line-right\"><\/span>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316f17c wpr-button-icon-position-left wpr-button-icon-style-inline elementor-widget elementor-widget-wpr-button\" data-id=\"316f17c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\n\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button wpr-button-effect wpr-button-none\" data-text=\"\" href=\"https:\/\/ko2onbwuok.preview.infomaniak.website\/packs\/\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text\">D\u00e9couvrez nos packs personnalis\u00e9s\u279c <\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e0fcc elementor-widget elementor-widget-spacer\" data-id=\"80e0fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c88f200 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6c88f200\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a8071c4\" data-id=\"4a8071c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e4036da elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6e4036da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-37505308\" data-id=\"37505308\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3661d87b elementor-widget__width-initial wpr-logo-position-center elementor-widget elementor-widget-wpr-logo\" data-id=\"3661d87b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/LOGO_SWAP.png 1x, https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/Untitled-design-62.png 2x\">\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ko2onbwuok.preview.infomaniak.website\/wp-content\/uploads\/2024\/10\/LOGO_SWAP.png\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/swapagency.ch\/en\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/swapagency.ch\/en\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44916c17 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"44916c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-eb96839\" href=\"https:\/\/www.facebook.com\/swapagency.ch\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e8d87fb\" href=\"https:\/\/www.instagram.com\/swapagency.ch\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-db02cd6\" href=\"https:\/\/fr.linkedin.com\/company\/swapagency\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-cdcc904\" data-id=\"cdcc904\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-547b7f7c elementor-widget elementor-widget-text-editor\" data-id=\"547b7f7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Swap agency<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79360876 elementor-widget elementor-widget-heading\" data-id=\"79360876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/\u00e9quipe\/\">\u00c9quipe<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425644c1 elementor-widget elementor-widget-heading\" data-id=\"425644c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/services\/\">Services<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8702c elementor-widget elementor-widget-heading\" data-id=\"5c8702c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ko2onbwuok.preview.infomaniak.website\/projets\/\">Projets<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e939207 elementor-widget elementor-widget-heading\" data-id=\"e939207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/contact\/\">FAQ<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2ff2e3 elementor-widget elementor-widget-heading\" data-id=\"6d2ff2e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/contact\/\">Contact <\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-24f8df9\" data-id=\"24f8df9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7de3c81 elementor-widget elementor-widget-text-editor\" data-id=\"7de3c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contact Geneva<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b236e4e elementor-widget elementor-widget-heading\" data-id=\"3b236e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"mailto:Info@ko2onbwuok.preview.infomaniak.website\">info@swapagency.ch <\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6d9f25 elementor-widget elementor-widget-heading\" data-id=\"7e6d9f25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">022 552 33 54<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b537471 elementor-widget elementor-widget-heading\" data-id=\"5b537471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Carrefour de Rive 1<br>\n1207 Gen\u00e8ve <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-50a61dcd\" data-id=\"50a61dcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-648a48b5 elementor-widget elementor-widget-text-editor\" data-id=\"648a48b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contact Valais<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6111bce5 elementor-widget elementor-widget-heading\" data-id=\"6111bce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">info@swapagency.ch <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d21dba elementor-widget elementor-widget-heading\" data-id=\"13d21dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:0245522003\">024 552 20 03<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c43e6 elementor-widget elementor-widget-heading\" data-id=\"6e8c43e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">ZI Les Rosses 15\n<br>\n1868 Collombey-Muraz <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d0a80c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47d0a80c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76bb5485 elementor-widget elementor-widget-text-editor\" data-id=\"76bb5485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 2026 Tous droits r\u00e9serv\u00e9s Swap Agency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc7d19e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"fc7d19e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-516ec07\" data-id=\"516ec07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-469589d wpr-stt-btn-align-fixed wpr-stt-btn-align-fixed-right elementor-widget elementor-widget-wpr-back-to-top\" data-id=\"469589d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-back-to-top.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-stt-wrapper\"><div class='wpr-stt-btn' data-settings='{&quot;animation&quot;:&quot;fade&quot;,&quot;animationOffset&quot;:&quot;0&quot;,&quot;animationDuration&quot;:&quot;200&quot;,&quot;fixed&quot;:&quot;fixed&quot;,&quot;scrolAnim&quot;:&quot;800&quot;}'><span class=\"wpr-stt-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8617572 wpr-pc-btn-align-fixed wpr-pc-btn-align-fixed-right wpr-pc-btn-icon-right elementor-widget elementor-widget-wpr-phone-call\" data-id=\"8617572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-phone-call.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-pc-wrapper\"><a href=\"tel:022 552 33 54\" class=\"wpr-pc-btn\"><div class=\"wpr-pc-content\"><span class=\"wpr-pc-btn-icon\"><svg class=\"e-font-icon-svg e-fas-phone-alt\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg><\/span><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Accueil Equipe Services Projets Blog SWAP Guru Contact Accueil Equipe Services Projets Blog SWAP Guru Contact 022 552 33 54 Le blog SWAP Boostez vos comp\u00e9tences avec nos conseils et l&rsquo;actualit\u00e9 du digital L&#039;actualit\u00e9 SWAP Guru Stimuler l&rsquo;adh\u00e9sion et fid\u00e9liser sa communaut\u00e9 \u00e0 l&rsquo;\u00e8re num\u00e9rique Recommand\u00e9 Comment cr\u00e9er une vraie connexion avec votre audience ? Community Management Communication digitale : comment cr\u00e9er une vraie connexion avec votre audience ? Sur les r\u00e9seaux sociaux, l\u2019attention est devenue une ressource rare. En quelques secondes, un contenu peut \u00eatre vu, appr\u00e9ci\u00e9 puis dispara\u00eetre dans le fil d\u2019actualit\u00e9. Et pourtant&#8230; Lire la suite 10 erreurs SEO les plus fr\u00e9quentes Recommand\u00e9 10 erreurs SEO qui ruinent votre visibilit\u00e9 (et comment les \u00e9viter) Un SEO solide, c\u2019est une visibilit\u00e9 qui dure Le r\u00e9f\u00e9rencement n\u2019est pas un coup de poker : c\u2019est un travail r\u00e9gulier et strat\u00e9gique. En adoptant de bonnes pratiques, vous augmentez durablement votre visibilit\u00e9 et vos chances de convertir vos&#8230; Lire la suite Cr\u00e9ation de site web : 7 erreurs qui ruinent votre visibilit\u00e9 d\u00e8s le d\u00e9part (et comment les \u00e9viter) Recommand\u00e9,SEO Obstacles fr\u00e9quents,Optimisation,Pi\u00e8ges \u00e0 \u00e9viter,SEO,Tendances Marketing Accueil Equipe Services Projets Blog Contact Accueil Equipe Services Projets Blog Contact 022 552 33 54 &nbsp; Cr\u00e9ation de site web : 7 erreurs qui ruinent votre visibilit\u00e9 d\u00e8s le d\u00e9part (et comment les \u00e9viter) Un site visible, c\u2019est un site bien pens\u00e9 d\u00e8s le d\u00e9part Cr\u00e9er un site web&#8230; Lire la suite Refonte de site web : les 6 \u00e9tapes cl\u00e9s pour ne pas perdre en r\u00e9f\u00e9rencement Communication innovante Refonte de site web : les 6 \u00e9tapes cl\u00e9s pour ne pas perdre en r\u00e9f\u00e9rencement Une refonte de site r\u00e9ussie, c\u2019est d\u2019abord une refonte strat\u00e9gique.&nbsp; Refondre un site web est souvent une \u00e9tape strat\u00e9gique pour une entreprise : am\u00e9liorer l\u2019image de marque, offrir une meilleure exp\u00e9rience utilisateur, int\u00e9grer de nouvelles&#8230; Lire la suite Comment r\u00e9aliser un plan de communication efficace en 7 \u00e9tapes Communication innovante Comment r\u00e9aliser un plan de communication efficace en 7 \u00e9tapes \u00ab\u00a0On ne peut pas ne pas communiquer.\u00a0\u00bb Cette citation c\u00e9l\u00e8bre du psychologue et th\u00e9oricien de la communication Paul Watzlawick r\u00e9sume parfaitement l\u2019enjeu de toute strat\u00e9gie d\u2019entreprise : chaque action, chaque silence, chaque image transmise est un acte de communication.\u00a0Pour les&#8230; Lire la suite Derni\u00e8res tendances en Marketing Digital en Suisse Communication innovante,Optimisation En tant qu\u2019agence de marketing digital, il est crucial de rester \u00e0 la pointe de l&rsquo;innovation, non seulement pour notre succ\u00e8s, mais aussi pour celui de nos clients. Dans un paysage en constante \u00e9volution, comprendre les derni\u00e8res tendances est la cl\u00e9 pour cr\u00e9er des strat\u00e9gies efficaces qui donnent des r\u00e9sultats&#8230; Lire la suite Pr\u00eat \u00e0 booster vos r\u00e9seaux sociaux ou cr\u00e9er votre site ? D\u00e9couvrez nos packs personnalis\u00e9s\u279c Facebook-f Instagram Linkedin Swap agency \u00c9quipe Services Projets FAQ Contact Contact Gen\u00e8ve info@swapagency.ch 022 552 33 54 Carrefour de Rive 1 1207 Gen\u00e8ve Contact Valais info@swapagency.ch 024 552 20 03 ZI Les Rosses 15 1868 Collombey-Muraz \u00a9 2026 Tous droits r\u00e9serv\u00e9s Swap Agency.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":true,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2636","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Les derni\u00e8res tendances qui m\u00e9ritent d&#039;\u00eatre prises en compte, du Marketing d&#039;Influence \u00e0 l&#039;Intelligence Artificielle ou aux Chatbots.\" \/>\n\t<meta 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